Scent Marketing for
Hotels & Restaurants
Your place already has a scent. The question is which one.
So your guests say: this smells just like your place.
At Hotel Gut Brandlhof, guests now say: “It smells like Brandlhof.” That's exactly the point.
A scent that welcomes. That makes the smells of the kitchen, ski room and bar disappear. And that stays with your guests long after they've gone home.
You choose the fragrance. We take care of everything else.
Already scented by AROMEA
Stanglwirt · Hotel Gut Brandlhof · Der Öschberghof · Hotel ERIKA · SEELEITEN Lake Spa Hotel · Hotel Therme Meran · Dunlin Bar · El Gaucho
We design. We install. We manage. You enjoy!
#1
On-site consultation
We come to you and walk through the property with you, from the lobby to the ski room: room sizes, ventilation, smells, guests. And we bring the fragrances along.
#2
The right fragrance
From our collection or as your own Corporate Scent. At Aparthotel Arabella, the team got to try over 35 fragrances and test their three favourites for two weeks.
#3
Installation
As an eye-catcher in the room, or invisibly in the ventilation, wall or lighting track. A single AROMEA Power scents up to 1,500 m².
#4
Service
With the Comfort First package, we provide the diffuser and take care of all your fragrance consumption, including seasonal fragrance changes, maintenance and service.
The first impression
“The first impression counts, and it lasts,” says Janine Scheiber of Apartmenthotel LifeSteil in the Ötztal valley. In the limbic system, scents are linked directly with emotions and memories, before the guest has even consciously looked around.
No stage for bad smells
Fryers, ski room, bar, ventilation: smells are part of the business, not part of the guest's stay. Malodor Control Technology blocks unwanted odours at molecular level, and the fragrance takes the leading role.
A scent to take home
At Der Öschberghof, guests want to know how they can get the fragrance for their own home. At Brandlhof, the hotel fragrance is tucked into the farewell bag, “against acute ‘holiday homesickness’”.
Lobby & Reception
This is where the stay begins. At Hotel Gut Brandlhof, a specially selected fragrance welcomes guests at reception and in the lobby, and accompanies them all the way to the event rooms. Hotel director Thomas Bauer reports that guests now say: “It smells like Brandlhof.”
READ THE STORYRestaurant & Bar
The nose dines too. It just shouldn't taste what's happening in the fryer. That's why, at El Gaucho in Vienna, only the entrance area smells of “Velvet Wood”, and the steak on the table is left in peace. At LeBurger, the diffusers sit invisibly in the lighting track above the open kitchen. And Dunlin Bar in Innsbruck, named BEST BAR AUSTRIA 2026, gets its scent straight from the ventilation.
READ THE STORY
Spa & Wellness
In the spa, the scent should carry the mood, not disturb it. “Many guests don't consciously notice the scent at first - and that is actually exactly the goal,” says Lena Rainer of SEELEITEN Lake Spa Hotel. Our guide explains how to scent the relaxation room, sauna and pool properly.
READ THE GUIDERooms & Suites
The retreat within the hotel. Here, the scent should only play quietly in the background. That's why Hotel Therme Meran has one fragrance of its own for the spa area and another that is used selectively in the rooms. Veronika Puff: “Every room needs its own concept.”
READ THE STORY
Corridors, Ski Room & Washrooms
Where it would otherwise smell of ski boots, cellar or farmyard. At Hotel Christoph in Ellmau, smells from the stables and farm came into the building through the ventilation. Today, a nano diffuser sits in the ventilation plant room and works whenever the ventilation is running. “It works perfectly, there's hardly any effort involved,” says Peter Landlinger.
READ THE STORYWhich fragrance goes where?
Lobby & Bar
Wood, coffee and chocolate create a “like the old days” atmosphere. At PURADIES, the ventilation carries “Blue Wood” to reception, bar and library; at the El Gaucho steakhouse, “Velvet Wood” welcomes guests.
Rooms & Corridors
Subtle, fresh notes instead of a dominant fragrance. Lavender, vetiver and lemon balm create a calm feel. At PURADIES, “Green Tea” accompanies guests on their way to the bathhouse.
Spa & Wellness
Eucalyptus brings a clear, spicy mood to the spa. SEELEITEN Lake Spa Hotel relies on “Golden Woods” and “De-stress Mind” for calm and relaxation, Therme Meran on “Lemon Grass Ginger” and “Linen Lemon”.
Stories from hotels and restaurants
Dozens of hotels, restaurants and bars have told us their scent stories. Here are six:
Hotel ERIKA · South Tyrol
A signature scent for the entire hotel
“ErikaLIVE” scents the entire hotel via AROMEA aroma towers. “You take the fragrance home with you, a little bit of ERIKA in everyday life.”
READ THE STORY
Apartmenthotel LifeSteil · Ötztal
Four areas, four solutions
AROMEA Power invisibly in the lobby ventilation, Pro Tower in the spa, Flex in the washrooms and ski storage, Cube in housekeeping.
READ THE STORY
Der Öschberghof · between the Black Forest and Lake Constance
The first and the last
“The scent is often the first thing you unconsciously notice - and the last thing that stays.”
READ THE STORY
Stanglwirt · Going, Tyrol
Refining, not covering up
A custom-designed Corporate Scent in the corridors and wellness area, plus seasonal notes: a little cinnamon and orange in winter.
READ THE STORY
PURADIES · Leogang
Two routes, one signature scent
“Blue Wood” via the ventilation in reception, bar and library, “Green Tea” from a floor-standing diffuser in the corridor. Sarah Hampf: “We want our guests to be able to unconsciously memorise the PURADIES scent we've created.”
READ THE STORY
Dunlin Bar · Innsbruck
Best Bar Austria 2026
“Velvet Wood” welcomes guests the moment they walk in. Owner Konstantin Karvounis: “never change a winning team”.
READ THE STORYOther places scented by AROMEA include
Hotel Weisses Rössl · Hotel Kaiserhof Kitzbühel · Relax Resort Kothmühle · Hotel Piz Buin · King's Hotel · Fleming's Hotel · Aqua Dome · Therme Geinberg · Tauern Spa Kaprun · St. Martins Therme & Lodge · Schlosswirt zu Anif · St. Peter Stiftskeller · Volksgarten Clubdiskothek
All 54 stories from Hotels & Restaurants
“It Smells of Riml Here!”- Scenting Wellness, Spa and Sauna Areas: A Practical Guide for Hosts
Scent and the Brain: Why We Smell Before We Think
All Good Scents Come in Threes: AROMEA Airdesign at the Venediger Lodge- “Is Erika Here?” How the Hotel ERIKA Uses AROMEA Airdesign to Create Moments to Remember
Newly Opened. Newly Scented. This Is What Arriving at the Suites Stubai Feels Like.
Where Scent Touches the Soul: The SEELEITEN Lake Spa Hotel
Relaxation You Can Breathe In: At Hotel Therme Meran, Wellbeing Is in the Air
From Savoury to Sweet - the Gatterers Combine Scent and Enjoyment to Perfection
This Is What Alpine Elegance Smells Like at Hotel Gut Brandlhof- Luxury for the Nose: How Der Öschberghof Takes the Holiday Experience to a New Level with AROMEA Airdesign
- Jungle Fever at LifeSteil: How Scent Marketing Takes Off in the Ötztal
Worlds of Scent at the Kaiserhof Ellmau
Scent Oasis at the Schlosshotel Berlin
Aromatic Pleasure: Late Summer in Restaurants
Arriving at the Parkhotel Eisenstadt - Feeling at Home with AROMEA
Alpine, Scent-sational Holiday Fun at the Tirol Lodge Ellmau
Fragrant Balance at the EA Resort Sonnhof
Phenomenal Scent Magic at the Ifen Hotel Kleinwalsertal
Follow Your Nose to Laufen - to the Stylish Hotel and Restaurant “zum Oxn”
Golden Times in Saalbach Hinterglemm
Scent of the Alps: The Wiesenalm Brings a Breath of Fresh Air to the Mountain Experience
THE SECRET SÖLDEN: Where Boutique and Lifestyle Meet the Right Scent
This Is What Holidays Smell Like: Hotel SEPP and TaNte FriDa in Maria Alm
A Fragrant Time Out: Hotel EDER in Maria Alm- Olfactory Feel-Good Moments: Hotel “Neue Post” in Mayrhofen
A Whiff of Town History: The Stadthotel Goldenes Schiff
Perfect Harmony: The Partnership Between AROMEA and Aparthotel “Arabella” - Part 2
The Scent of Freedom: Boundless Holiday Feeling at the Aparthotel “Arabella” - Part 1
Scent Moments Full of Heart: A Lifestyle Holiday at “The Hearts Hotel”
A Memory That Stays: Scent Marketing at “das bleibt”
It scents like a good story: this is where we bring the good air
Sweet-Smelling Summer: Airdesign at the Seasonal Hotel Parks on Lake Wörthersee
Mountain Air Meets Freshness: Scent Marketing at the 4* Superior Hotel Schneider in Obertauern
Lifestyle Hotel Meets Lifestyle Scent: Scent Marketing at Hotel Rocket Rooms
A Safe Haven: Scent Marketing at the Radisson Blu Airport Hotel!
Bars, Beef, Burgers & Beats: Basking in Beauty
Austria’s Most Scent-sational Hotels, Part 2: Four Helpings of Design to Go!
Austria’s Most Scent-sational Hotels, Part 1: Four Helpings of Nature to Go!
Hotel Bergkristall: The Scent of a Gemstone.
Because Sometimes More Really Is More: Airdesign at the ZILLERTALERHOF
From Hollywood to Kitzbühel: Scent Marketing at the Hilton “Grand Tirolia”
A Whole New Can of Worms: Scent Marketing at LeBurger- The Prime Cut: Scent-sational Steaks at El Gaucho Vienna
A Heart for Fine Scents: The Hotel am Stephansplatz.
No Drama Over Smells: Scent Marketing at Hotel Christoph- There’s Magic in the Air: AROMEA Scent Marketing at PURADIES
Scent Marketing in Hotels? Recommended by an Expert!
Relax Resort Kothmühle: Breathing Easy in the Mostviertel
Hotel Riml****: Authentic in the Alps
Something in the Air? Five Scent-sational Tips for the Ski Room
Nosey Parker: First Impressions Count- The Secret’s in the Air: Why the Stanglwirt Smells So Good
Hotel Scenting: The Sensual Side of Freedom
Questions hoteliers and restaurateurs ask us
Won't it smell overpowering?
Not if it's done right. A good room fragrance sits right at the threshold of perception: noticeable, but never intrusive. That's why AROMEA nano diffusers can be set to 50 intensity levels and up to 21 time slots. Lena Rainer of SEELEITEN Lake Spa Hotel says: “Many guests don't consciously notice the scent at first - and that is actually exactly the goal.”
Can you taste the fragrance in the food?
No, because we don't scent the table. In a restaurant, the fragrance works in the entrance, at the bar or in the washrooms. At the El Gaucho steakhouse in Vienna, only the entrance area is scented, because: “The enjoyment of the food must of course not be affected in any way!”
What about guests who are sensitive to fragrances?
The patented AirQ technology diffuses so finely that there is only one fragrance molecule for every million air molecules. This concentration is far below the allergic irritation threshold and is therefore hypoallergenic. Diffusion is dry, leaving no residue on surfaces.
Do we need a ventilation system?
No. The diffusers come as floor-standing, tabletop, wall-mounted and lighting-track models. If you do have a ventilation system, it can distribute the fragrance invisibly throughout the whole area if you wish - a single AROMEA Power covers up to 1,500 m².
Can you see the diffusers?
Only if you want to. At LeBurger in Vienna, the diffusers sit discreetly in the lighting track above the open kitchen; at Hotel am Stephansplatz, they sit in the ventilation.
How much work is it for our team?
Hardly any. AROMEA installs and maintains the diffusers, and with the Comfort First package we also take care of all your fragrance consumption. AROMEA Pro and Power can also be controlled remotely: times and intensity in real time, with a reminder when the cartridge needs changing. Peter Landlinger of Hotel Christoph: “It works perfectly, there's hardly any effort involved.”
How long does it take to get the scent right?
That depends on the property. At Hotel am Stephansplatz in Vienna, the scenting was optimised and perfectly adapted to the requirements after about a month of operation.
Can we have our own signature scent?
Yes. Alongside the fragrance collection, there is the exclusive, tailor-made fragrance composition: your very own Corporate Scent. Stanglwirt in Going uses a fragrance designed especially for the hotel, in the places where the Stanglwirt character should be felt most. Hotel ERIKA in South Tyrol uses AROMEA aroma towers to spread its signature scent “ErikaLIVE” throughout the building.
What does scent marketing cost?
That depends on the diffuser, room size and fragrance consumption. You can buy the diffuser and fragrance, or choose a package with a monthly flat rate that is calculated individually. That's why we look at your property first - then you'll know exactly what to expect.
My husband was against it at first. After all the positive feedback from guests, he was the one who wanted another diffuser.
- Katarina Pfister, Hotel Neue Post, Mayrhofen
The on-site scent consultation
We come to you, walk through the property with you and bring the fragrances along. Afterwards, you'll know which fragrance belongs in which room, which diffuser suits it and which package suits your business. No obligation.
Diffuser, fragrance, seasonal fragrance changes, maintenance and service: all in one monthly flat rate if you wish.
“I just wanted to order some fragrance samples, but AROMEA didn't do that. No personal appointment, no samples, and that's exactly what made us curious.”
- Moritz, Aparthotel Arabella, Nauders
Prefer to talk right away? +43 4212 33 589
Photos: Hotel Gut Brandlhof / Lebesmühlbacher, Ifen Hotel Kleinwalsertal, Hotel Therme Meran, AROMEA Airdesign, Hotel ERIKA, Der Öschberghof, Stefanos Miskovic (Dunlin Bar)
Communication is king.
Ideally, in person. Personal customer care matters just as much to Aromea as the unforgettable scent experiences in your business.
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