So, are you starting to get itchy feet too? Are you ready for summer, holidays and that mountain feeling? Yes, today we’re leaving the beach vibes aside and focusing on the really beautiful things nature has to offer: mountains! And the great thing about Austria (where our headquarters just happens to be) is that it has a whole lot of them. Today we’re taking a look at a region known not only for its mountains but also for its doctors: the Wilder Kaiser region in Tyrol, home of the Bergdoktor, the Mountain Doctor. Ellmau is one of the places where the popular German ZDF series is filmed, which makes it a popular place of pilgrimage for Bergdoktor fans. But it’s not just the film moments: breathtaking nature, countless hiking trails, via ferratas and, naturally, ski areas in winter make the place an El Dorado for outdoor enthusiasts. Versatile, modern and yet close to nature, this is home to the Tirol Lodge Ellmau, a boutique hotel that has crept into its guests’ hearts with its modernity and homely cosiness. All that’s missing from such a unique style is unique scent marketing. And that’s why AROMEA has made the aromatic difference here too. We talked to Magdalena Hagen, assistant to the management, about the hotel and, of course, AROMEA.
Urban and yet somehow homely and cosy: what gives the Tirol Lodge Ellmau its flair?
Hagen: The flair of the Tirol Lodge is really one of a kind. With rustic, cosy, modern furnishings, our guests feel at ease from the very first day. And that’s especially close to our hearts.
The hotel is right in the middle of the Wilder Kaiser region in Tyrol. What can guests expect if they’re looking to get away for a few days here?
Hagen: Sport, fun and adventure: our top location right by the Hartkaiser gondola puts you in the thick of the mountain action. And of course, relaxation is a must too. After a wonderful, eventful day in the mountains, our heated outdoor pool, open all year round, and our panoramic sauna invite you to a chill-out session. That promises deep relaxation for body, mind and soul.
How does AROMEA scent marketing fit the hotel’s concept?
Hagen: We’re a sporty, modern, new hotel with a very sustainable side. So the fresh scent suits us really well. We’ve chosen “Velvet Wood” and “Green Cedar” as well as “Floral Breeze”. All very natural and slightly woody notes that further underline the closeness to nature. At Christmas, we love the sweet, Christmassy scent. The AROMEA POWER and the AROMEA FLEX, help us to scent all the rooms.
Which area does AROMEA scent?
Hagen: Our main building, with reception, lobby, corridor, toilets and restaurant (Lieblingsplatzl), is scented with AROMEA.
So, where there’s a lot going on. How do guests respond to the scent?
Hagen: Very well, our guests love the scent. It exudes lightness and wellbeing.
In your opinion, what’s special about scents?
Hagen: They create a pleasant scented ambience that’s perceptible but not overpowering. So everything smells fresh and clean, which is exactly what we want.
Magdalena Hagen
