Scent Marketing for
Medical Practices & Care
Your practice doesn’t have to smell like a practice.
So your patients say: this doesn’t smell like the doctor’s at all.
At the Platzer + Schmit dental practice in Hall in Tirol, the dentists describe their reception like this: “It’s more reminiscent of an elegant hotel lobby with a wellness feel than a traditional healthcare facility.”
A scent that welcomes people in. That moves the smell of disinfectant and sterility into the background. Hygienic, hypoallergenic and residue-free.
You choose the fragrance. We take care of everything else.
AROMEA is already in the air at
Platzer + Schmit dental practice · Dentaloft Frankfurt · KABEG Klinikum Klagenfurt · Wiener Privatklinik · SeneCura · OptimaMed · KWP Wien · OSPHYSIO München
We design. We install. We manage. You enjoy!
#1
On-site consultation
We come to you and walk through reception, the waiting room, treatment rooms and washrooms with you: room sizes, ventilation, odours, routines. And we bring the fragrances with us.
#2
The right fragrance
Subtle, fresh and a good match for your practice. From our collection, or as your own Corporate Scent that patients will associate with you.
#3
Installation
At reception, on the windowsill, on the washroom wall or invisibly in the ventilation system. At the maierhofer medical supply stores, placement and intensity were adapted “perfectly to the respective locations” after individual advice.
#4
Service
With the Comfort First package, we provide the diffuser and take care of your entire fragrance consumption, including seasonal fragrance changes, maintenance and service.
The first impression
“We want patients to feel at ease the moment they walk into the practice,” says Tanja Mashchenko of Dentaloft on Kaiserplatz in Frankfurt. There, “Green Tea” scents the reception and waiting area.
No stage for disinfectant
“But the smell of disinfectant is, let’s face it, anything but great,” says orthodontist DDr. Veronika Pohl in Vienna. Malodor Control Technology neutralises unwanted odours at molecular level.
A friendlier waiting room
With a scent experience, waiting times seem shorter and conversations feel more pleasant and friendly too. Where a lot of people are sitting in the waiting room, a subtle scent creates a friendlier atmosphere.
Reception & Waiting Room
This is where it’s decided how a visit will feel. At Dentaloft in Frankfurt, an AROMEA Pro 5 diffuses “Green Tea”. Tanja Mashchenko: “We use it to scent the reception and the waiting area.” At Dr. Ralf Koller’s practice in Wörgl, an AROMEA Flex greets patients as soon as they walk in.
READ THE STORYTreatment & Consulting Rooms
In the treatment room, the fragrance should barely be noticeable. Dr. Ralf Koller uses the compact Aera Smart there, with “Forest Therapy”: pink pepper, cypress and ho wood. “Patients have often mentioned the good smell to us, and the harmonious atmosphere it creates in the practice!”
READ THE STORY
Toilets & Washrooms
The room everyone uses and nobody mentions. The AROMEA Flex cuts just as dashing a figure here as it does at reception: low-noise, 50 intensity levels, up to 130 m². For washrooms and medical areas there are dedicated fragrances from the GENIE HYGIENE collection, with Malodor Control Technology.
DISCOVER GENIE HYGIENECare, Clinics & Rehab
A doctor’s practice or a care home smells of disinfectant, of sterility. A smell that doesn’t invite you to stay, let alone to feel at ease. The right Airdesign can help: patients or residents feel more at ease, and medical staff find their work made easier. SeneCura, OptimaMed and KABEG Klinikum Klagenfurt are among our references.
SEE OUR REFERENCES
Designed with hygiene in mind
Dry diffusion
AirQ technology diffuses “dry”, meaning with no or hardly any water vapour. The diffuser and cartridge are closed systems, and changing the fragrance is hygienic.
Hypoallergenic
One fragrance molecule per million air molecules, far below the allergic irritation threshold. The fragrances are created with perfumers from Firmenich in Switzerland.
Residue-free
No residue on surfaces, non-flammable, no harmful VOCs, residue-free in ventilation and air-conditioning systems too.
Stories from practices and healthcare
Practices, therapists and healthcare businesses have told us their scent stories. Here are six of them:
Platzer + Schmit dental practice · Hall in Tirol
Hotel lobby, not waiting room
“The scent is subtle but noticeable - it rounds off the overall ambience and creates a pleasant, harmonious mood.”
READ THE STORY
Dr. Ralf Koller · Wörgl
Smells like the forest
AROMEA Flex at reception, Aera Smart in the consulting rooms, controlled by app, with “Forest Therapy”.
READ THE STORY
Dentaloft · Frankfurt am Main
Green Tea on Kaiserplatz
An AROMEA Pro 5 for the reception and waiting area. “We tested various fragrances.” The winner was “Green Tea” with jasmine, rose and lily of the valley.
READ THE STORY
Institut Miller · Innsbruck
Seeing clearly
Contact lenses and optometry with room fragrance. “A pleasant room fragrance creates a pleasant atmosphere.”
READ THE STORY
Aesthera Kosmetik · Innsbruck
Known by its scent
An AROMEA Flex with “White Tea Fusion”. “Some even say they recognise my studio by the scent alone.”
READ THE STORY
maierhofer medical supply stores
Confident on the sales floor
Flex and Pro with “White Tea Fusion”, close to the entrance. “A special ambience and an atmosphere of wellbeing are very close to our hearts.”
READ THE STORYAROMEA is also in the air at these places, among others
Humanomed Zentrum Althofen · Klinik Bad Trissl · Schwarzenberg’sches Krankenhaus · Tirol Kliniken LKH Hochzirl - Natters · Woman & Health · Pflegeheim St. Veit am Vogau · Seniorenwohnhaus Köstendorf · Seniorenwohnhaus Schloß Hall · Dentist DDr. Miroslav Lenhardt · ENT specialist Dr. Gerhard Ritz · OSPHYSIO München
All 10 stories from Medical Practices & Care
- When Innsbruck Glows, Your Skin Shines Too: Scent-Shine at Studio Aesthera Kosmetik
- A Scented Sparkle at the Platzer + Schmit Dental Practice
A Crystal-Clear View at Institut Miller
Très Chic with the Finest Fragrances- AROMEA in Healthcare: A Scent Experience for Feeling Better
Healthy Scenting at Stoffwechselinstitut Innsbruck
A Practice Scent Full of Wellbeing - Visiting Urologist Dr Ralf Koller- Scent Marketing and Toothpaste Smiles: Dentaloft am Kaiserplatz
Guaranteed to Bring a Radiant Smile: Airdesign Meets Dentist.- Sanitätshäuser Maierhofer: Sure-Footed with Scent Marketing
Questions practices and care facilities ask us
Does the fragrance have a medical effect?
That’s not what it’s about. Scent marketing doesn’t replace treatment, it creates atmosphere: the smell of disinfectant moves into the background, and patients and staff feel more at ease. Oliver Schmidtlein of OSPHYSIO in Munich puts it like this: “A direct therapeutic effect wasn’t actually important when we were choosing our fragrances.”
Is it hygienic?
Yes. AirQ technology diffuses dry, meaning with no or hardly any water vapour, and the diffuser and cartridge are closed systems. Dr. Gerhard Ritz, an ENT specialist and allergist in Graz, describes the diffusers as “easy to handle in terms of maintenance (hygienic fragrance changes, two closed systems of fragrance cartridge and diffuser) and cleaning”.
What about patients who are sensitive to fragrances?
The patented AirQ technology diffuses so finely that there is only one fragrance molecule for every million air molecules. This concentration is far below the allergic irritation threshold and is therefore hypoallergenic. You can set the intensity across 50 levels, as subtly as your practice needs.
Does the fragrance just mask the smell of disinfectant?
No. Malodor Control Technology neutralises unpleasant odour molecules at molecular level, and the fragrance then takes the lead role. Cleaning and disinfection naturally stay just as they are.
Does anything stay behind on surfaces or equipment?
No. Aromea fragrance solutions leave no residue whatsoever on surfaces and also work residue-free in ventilation and air-conditioning systems. Oily, sticky surfaces simply don’t happen.
How much effort does it take to operate?
Hardly any. Dr. Ralf Koller in Wörgl controls the diffusers at reception and in his consulting rooms by app: “Both types of diffuser are really straightforward to handle thanks to the app control.” With the Comfort First package, we take care of fragrance consumption, maintenance and service.
Is it also suitable for care homes and clinics?
Yes. Our list of references includes SeneCura, Kuratorium Wiener Pensionisten-Wohnhäuser, OptimaMed, KABEG Klinikum Klagenfurt and Wiener Privatklinik. Which areas are suitable there, such as reception, corridors or washrooms, is something we work out during the on-site consultation.
Does the fragrance also run outside practice hours?
Only if you want it to. AROMEA nano diffusers can be programmed with up to 21 time slots, for example to match your practice hours.
What does scent marketing cost?
That depends on the diffuser, room size and fragrance consumption. You can buy the diffuser and fragrance, or choose a package with a monthly flat rate that is calculated individually. That’s why we look at your rooms first - afterwards you’ll know exactly what to expect.
Mum, it doesn’t smell like the doctor’s in here at all, it smells like the forest.
- a twelve-year-old patient, quoted by Dr. Ralf Koller, Wörgl
The on-site scent consultation
We come to you, walk through your rooms with you and bring the fragrances along. Afterwards you’ll know which fragrance belongs in which room, which diffuser fits there and which package suits your practice or facility. No obligation.
Diffuser, fragrance, seasonal fragrance changes, maintenance and service: all in one monthly flat rate if you wish.
“It spreads a wonderful, hypoallergenic scent, and my patients are welcomed by a pleasant atmosphere right away”
- DDr. Veronika Pohl, orthodontist, Vienna
Prefer to talk right away? +43 4212 33 589
Photos: Platzer + Schmit dental practice, Dentaloft, AROMEA Airdesign, Unsplash, Dr. Ralf Koller, Institut Miller, Aesthera Kosmetik, maierhofer / Verdel Lina
Communication is king.
Ideally, in person. Personal customer care matters just as much to Aromea as the unforgettable scent experiences in your business.
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