We’re starting the new year with some exciting scientific facts! Did you know that we can also “smell” with our eyes? Sight and smell have more to do with each other than you might think. And it starts with simply reading. For example: what do you feel, and what aromas come to you, when you read the word “cheddar”? Or “compost heap”?
Now let’s try the opposite: what happens in your mind’s nose when you read “rose petals” or “orange”? Depending on the word, you’ll probably wrinkle your mental nose or breathe the scents in even more deeply. Something similar happens, by the way, if someone holds up pictures in front of you. That’s because our past experience of these things, scents and smells included, is processed in the same area of the brain as olfactory perceptions and emotions. Wild, isn’t it? But what if the text or the picture doesn’t look all that sharp? Then you should get your eyesight checked, for example at INSTITUT MILLER in Innsbruck. The team knows everything there is to know about contact lenses: from the right strength and wearing comfort to daily or night lenses, they do everything here to help customers see as sharply as a Tyrolean eagle again. Walk through the bright, inviting rooms, though, and it’s not just your eyes that will widen, your nose will too, because the place smells wonderful, thanks to AROMEA Airdesign. We spoke to Tanja Grubac about it.
Seeing properly is at least as important as an intact sense of smell. How do you help your customers keep a clear view at all times?
Grubac: At INSTITUT MILLER, we rely on tailor-made solutions, precisely matched to the individual needs of our customers. Every eye has its own shape and particular conditions, brought about by the physiology of the eye. Then there are each person’s own viewing habits, vision defects and personal visual requirements. Fitting contact lenses means choosing the “right” lens, one that doesn’t affect the health of the eye and meets those personal viewing habits and visual requirements. Our goal is to find the best contact lens option for our customers.
What are your tips for keeping clear vision for as long as possible?
Grubac: No two eyes are alike! Only wear lenses that have been fitted to your eye. Regular checks of your eyesight, the fit of your contact lenses and the front part of the eye play an important role. That’s why we recommend a check-up at our institute once a year. But the general health of the eye, for example the back of the eye or the eye pressure, also needs examining. For that, however, you need a specialist in ophthalmology. Proper cleaning and care are also essential. So that our customers can enjoy their lenses for a long time, we give them detailed information on how to care for and handle contact lenses correctly. One last tip is to replace your lenses regularly. Every lens has its specified wearing time, which should be kept to. Taking enough breaks from screen work and doing relaxation exercises help to relax the eye muscle. After all, it needs a rest now and then too.
What’s special about INSTITUT MILLER?
Grubac: As a specialist institute for contact lenses and optometry, INSTITUT MILLER has stood for quality and for personal, expert advice for 35 years. We are a team of master opticians, optometrists and specialist staff who devote themselves every day to vision and contact lenses. As well as the usual equipment of a specialist optical practice, we also have modern specialist devices that guarantee precise work in both fitting and documentation. This has enabled us to establish ourselves as one of the leading institutes, especially when it comes to fitting special lenses.
Let’s move from the eyes to another sensory organ: the nose. What role does ambient scenting play for you?
Grubac: A pleasant room fragrance creates a pleasant atmosphere. That increases the wellbeing of our customers and staff, and contributes to a positive customer experience.
You use the diffusers and room fragrances from AROMEA Airdesign. What has your experience been?
Grubac: Our experience with AROMEA Airdesign has been very positive. We chose these products because, besides the great variety, all AROMEA fragrances are hypoallergenic, contain natural oils and are made from high-quality ingredients.
And how do your customers and staff respond to the scent marketing?
Grubac: The scent marketing goes down very well with both our customers and our staff. It helps to create a positive, welcoming atmosphere that makes time spent with us even more pleasant. So scent marketing is another small but special detail that makes a positive contribution to our overall concept.
“We chose these products because all AROMEA fragrances are hypoallergenic, contain natural oils and are made from high-quality ingredients.”
