Health is our most precious possession! Even so, none of us is immune from falling ill at some point. Thank God, in our part of the world we can turn to doctors, hospitals and medical practices that help us get back on our feet. But let’s be honest, the public spaces in healthcare don’t exactly radiate a feel-good atmosphere. And yet that’s precisely what matters when it comes to supporting people’s state of mind as well. One important factor here is the scent of the surroundings. Scents not only influence our state of mind, they can also help to relieve the symptoms of various physical complaints. That’s why AROMEA scent marketing is keen to make a difference in healthcare too, with the right scent. Today’s story explains exactly what that looks like.
Why scent marketing in healthcare?
A visit to the dentist or the gynaecologist: there are nicer things to look forward to. The queasy feeling in the waiting area is often made worse by the sharp smell of disinfectant. Of course, hygiene is extremely important in places like these. But that doesn’t mean everything has to smell unpleasant. In healthcare in particular, scents can make a significant contribution to supporting people’s state of mind and therefore their health. Calming, warm scents and aromas that keep the airways clear are just a few examples of how scenting has a positive effect on patients and staff. The scents awaken positive emotions, which contribute to a more stable state of mind and have a calming effect. But what can scent marketing in healthcare look like?
Scenting waiting rooms
Waiting for your turn isn’t exactly the most popular pastime at the doctor’s or in a clinic. And if you’re feeling anxious as well, it’s an unpleasant situation. You can create a pleasant atmosphere that calms and relaxes your patients or visitors. With the right scents from AROMEA scent marketing, you can reduce stress, ease anxiety or lessen pain, which often go hand in hand with medical treatment. In this way, you can increase the trust and satisfaction of your patients or visitors. This is how the Dentaloft dental practice at Kaiserplatz, for example, has created an unmistakable and inviting atmosphere.
Neutralising unpleasant smells
In healthcare in particular, handling scents is a sensitive business. Unpleasant smells can heighten anxiety and send wellbeing plummeting. Harsh disinfectants, the metallic smell of blood or pungent sweat are just a few of the odours you’d like to spare patients and staff alike. With AROMEA’s Malodor Control Technology, worst-scent-case scenarios like these are a thing of the past. The diffusers and the fragrances designed especially for them reduce unpleasant smells, neutralise them and prevent new ones from forming. What’s left is a cloud of soothing nuances that flatters the nose and also calms the mind and the spirit.
Recognition among patients and visitors
Imagine arriving at the doctor you trust and being greeted at reception by that one, utterly wonderful scent. It’s true: the brain links pleasant scents with positive emotions. And even if you’re not feeling all that well right now, the corners of your mouth still turn up a little. Because you know: this is where I’ll get help, and this is where I feel good. A positive, pleasant scent underlines that thought once more.
How AROMEA diffusers work
Okay, scents are one thing, but how does the scent get to where it’s supposed to go? That’s the job of our AROMEA nano diffusers. Designed for rooms and spaces of different sizes, these technical all-rounders scent every corner at exactly the intensity you want. The AROMEA FLEX, for example, works in a targeted way in medium-sized rooms as a wall-mounted or free-standing diffuser. Thanks to its discreet design, it cuts just as dashing a figure at the reception of a doctor’s practice as it does in washrooms. This makes the diffuser particularly suitable for doctors’ practices, care homes, studios or pharmacies.
Depending on the diffuser, up to 50 intensity levels are possible, and you can also set the intervals and schedules at which your fragrant little helper goes to work. And of course it’s especially easy to use. Depending on the model and the service you’d like, our team will put together a personal package for you. So it’s well worth trying out.
