The Sanitätshäuser Maierhofer medical supply stores are more than a provider in the field of health and wellbeing. On sale is a wide range of products, from bandages and training equipment to support and travel stockings and aids for a healthy everyday life or challenging situations. The range extends from sports bandages and high-quality shoes to walking aids, functional beds and chairs, as well as tested second-hand goods from the medical and care sectors. Because professionalism, safety, hygiene and trust are what count in the medical and health sector, and also when supporting people in special circumstances, maierhofer turns to scent marketing from AROMEA. Carmen Galler from maierhofer’s Area Management told us in person, in an interview, how well it works and why it makes sense.
Ms Galler. Your medical supply stores are meant to smell good. Why?
Galler: As a company with many years of success in the health sector, we provide our customers with state-of-the-art, high-quality health products. A special ambience and a feel-good atmosphere are very close to our hearts. We want to invite our customers to linger, and a pleasant smell plays a major part in that.
You chose AROMEA Airdesign. How did you come across this company and what convinced you?
Galler: AROMEA, with its head office in St. Veit an der Glan, is an attractive regional partner for us in the field of scent marketing. Sustainability, quality and regional ties played a major part in our choice.
Your customers have all kinds of reasons for visiting your stores. They’re looking for products for their wellbeing, need support in everyday life or are caring for relatives. Which fragrance do you use to give your customers a good feeling in your shops?
Galler: At the centre of everything we do is the wellbeing of people in very particular circumstances. One of our favourites is the fragrance “White Tea Fusion”. The fragrance creates a feeling of freshness and hygiene and invites you to linger and relax. Our medical supply stores are places of health and wellbeing, and the chosen fragrances are meant to bring exactly that together.
You scent your branches with the AROMEA Flex or the AROMEA Pro: where do your diffusers stand and/or how are they installed?
Galler: Depending on the branch, we use free-standing diffusers or diffusers on lighting tracks. After a joint site visit with AROMEA, the diffusers were placed ideally in the sales area. Our diffusers usually stand in higher spots near the entrance area. Thanks to the individual advice from AROMEA Airdesign, we were able to adapt the position and the intensity of the diffusers perfectly to each location.
Are you happy with AROMEA Airdesign’s service and, if so, what do you particularly like about working together?
Galler: For us, flexibility and individual advice come first. So far, AROMEA has proved a reliable partner in that respect!
Finally, a tip for our readers: what’s your personal secret for a good feeling about life that lasts as long as possible?
Galler: Sometimes it takes a little or a lot of help to make everyday life easier. Take care of yourself and your health! Always stay active, and stay confident and independent in your everyday life.
