When the lights of the Christmas season sparkle in Innsbruck, lots of things begin to shine: not just the Christmas market stalls and Advent wreaths, but your skin as well. How? With a visit to the newly opened Studio Aesthera Kosmetik. Here, founder Viviana Piglia has created a place built on a holistic concept: high-tech devices meet high-dose active-ingredient cosmetics. This brings high-tech skincare together perfectly, with state-of-the-art REVIDERM technology at its heart.
The moment you walk in, you get that special “wow” feeling: arriving in an atmosphere where skincare is reimagined and beauty becomes tangible. And the extra shine? That comes from AROMEA Airdesign. Scent marketing is used here in a targeted way to intensify the overall experience and make Aesthera Kosmetik unmistakable.
Which fragrance and which diffuser are in use, how customers react and whether Viviana Piglia herself ever visits a beauty studio: the studio owner tells us all in our interview. But one thing up front: “Beautiful skin is no accident. It is the result of targeted care and expertise.” So, ready for your extra shine this Christmas?
Congratulations on the opening of Aesthera Kosmetik in Innsbruck. What was your vision when you founded your beauty studio?
Viviana Piglia: My vision was clear: to open a studio unlike anything Innsbruck has seen before. With state-of-the-art device-based cosmetics, an exclusive ambience and an incomparable panoramic view. I wanted to combine high-tech skincare with feel-good moments, and that’s exactly what I have achieved with Aesthera Kosmetik.
What makes the concept of your studio so special?
Viviana Piglia: Aesthera Kosmetik stands for a holistic concept that combines state-of-the-art device technologies with scientifically based skincare. All treatments are modular and can be individually combined, matched to the REVIDERM products. This not only delivers maximum results, but also gives my customers a completely coherent experience: a 3D skin analysis, the right treatment and the optimum care, all under one roof.
You work with modern REVIDERM devices. Which treatments do you offer, and what sets this technology apart?
Viviana Piglia: I work exclusively with state-of-the-art REVIDERM technology, which stands for the highest quality and visible results. My range covers almost all device-based treatments. From microdermabrasion, microneedling and ultrasound to radio frequency and laser hair removal.
What’s special about REVIDERM is the combination of dermatological research and technical precision. The devices are gentle on the skin yet highly effective, and can be individually adjusted to any skin type. This allows us to regenerate, firm or clarify the skin in a targeted way, depending on what it needs.
How did you become aware of scent marketing, and why did you choose AROMEA Airdesign?
Viviana Piglia: I wanted a natural, high-quality fragrance for my studio, nothing artificial like you often find in the shops. My partner has been using AROMEA Airdesign in his office for years and recommended it to me. The fragrances are subtle and elegant and fit the atmosphere of my studio perfectly.
In your beauty studio you use the AROMEA Flex with the fragrance “White Tea Fusion”. What effect is it meant to have on your premises, both for your customers and for your team?
Viviana Piglia: With “White Tea Fusion”, I wanted a fragrance that makes Aesthera unmistakable. It’s subtle, elegant and highly recognisable. Many customers say they immediately associate it with my studio. The fragrance conveys lightness, calm and purity, which is exactly what Aesthera embodies. For me, it rounds off the overall experience and makes every visit a moment of arrival.
How do your customers react to the scented ambience? Is there any feedback that has stayed with you in particular?
Viviana Piglia: The reactions are consistently positive! Many customers pause as they come in, breathe in deeply and say: “Wow, it smells so nice in here!” Some even say they recognise my studio by the scent alone.
Hand on heart, or rather on skin: do you also visit a beauty studio for treatments yourself, and what does skincare mean to you?
Viviana Piglia: I have to admit that I’ve never been to anyone else’s beauty studio. I usually treat myself or have a colleague who is also a friend treat me, because then I know exactly which technology is going on my skin and how it works.
For me, skincare means far more than simply using products. It’s about highly concentrated active ingredients tailored precisely to your individual skin. Skincare is the be-all and end-all for me: the foundation of healthy, beautiful skin.
To finish: if you had to describe Aesthera Kosmetik in one sentence, how would you sum up your studio in terms of scent, feeling and atmosphere?
Viviana Piglia: A studio with a gentle scent that radiates a feeling of being cared for and creates an atmosphere in which beauty can be felt.
Photos: Aesthera Kosmetik
Viviana Piglia on scent marketing from AROMEA Airdesign.
