Today’s fragrant excursion takes us back up into the Tyrolean mountains. To be precise, we’re paying a visit to the Wilder Kaiser region. Out where the Bergdoktor (the mountain doctor from the TV series) and alpine tourists bid each other goodnight, you’ll find Hotel Kaiserhof in Ellmau. This 5-star hotel has been welcoming guests for almost 30 years. What began with 16 rooms in an incomparably beautiful location has, over the decades, grown into a luxurious yet enduring estate with far-reaching views. Besides a truly dreamy panorama, the Kaiserhof spoils its guests with an exclusive spa area, garden suites, cuisine awarded 2 toques and much more. Although tradition and a love of home are values held dear in this family-run hotel, the business has always stayed in tune with the times and with innovation. So it’s no secret that AROMEA scent marketing doesn’t just create pleasant and harmonious scent backdrops for guests. An olfactory greeting with added value also lingers in the noses of guests and staff. We talked to managing director Vanessa Lampert about the hotel, what makes it special and, of course, AROMEA.
The Kaiserhof is in a perfect holiday location in Tyrol. What else makes the hotel fit for an emperor?
Lampert: Alongside our breathtaking location in Tyrol, we focus on hospitality, individuality and attention to detail in order to offer our guests an incomparable experience. For us, hospitality comes first. We’re a family-run establishment, and the Lampert family and our whole team attach great importance to our guests feeling like members of our hotel family. We make every effort to respond to individual wishes and needs and to provide personal service at the highest level. Our attention to detail shows in our interior design, our choice of high-quality materials and the careful design of our rooms and public areas.
Every room has been thoughtfully designed to offer our guests the highest level of comfort and aesthetics. The combination of cuisine and wellness is another thing that sets the Kaiserhof apart. Our award-winning kitchen offers a wide range of culinary delights, from regional specialities to international dishes. This culinary experience is complemented by our first-class wellness area, where our guests can relax and unwind. The hotel’s unique location in Tyrol allows our guests to explore the region’s breathtaking natural surroundings. Whether hiking and mountain biking in summer or skiing in winter, the Kaiserhof is the ideal base for activities in the area. Ultimately, relaxation is at the heart of what we offer. We create a calm and restful atmosphere in which our guests can escape everyday life and recharge their batteries. All these elements together make the Kaiserhof Ellmau a truly imperial place for an unforgettable holiday.
What can guests especially look forward to at your hotel?
Lampert: Our guests can look forward to a wide range of amenities and activities. As well as Tyrol’s breathtaking natural surroundings, right on the doorstep and ideal for hiking, skiing and relaxing, the Kaiserhof also offers a first-class wellness programme. Here our guests can be pampered in our spa area and relax in saunas and pools and with various wellness treatments.
The hotel’s cuisine is award-winning too - what’s so special about the gourmet offering at the Kaiserhof Ellmau?
Lampert: The cuisine at the Kaiserhof Ellmau is indeed award-winning and a highlight for our guests. Our kitchen team, led by head chef David Wagger, attaches great importance to using high-quality, regional ingredients and turns them into creative, delicious dishes. What’s special about the Kaiserhof’s gourmet offering is the variety of culinary experiences we offer. From traditional Austrian dishes to international specialities and vegetarian and vegan options, we have something for every taste. Our restaurants and bars also offer a cosy and elegant atmosphere in which our guests can enjoy their meals.

Let’s turn to your work with AROMEA. How did you first hear about them?
Lampert: The collaboration with AROMEA came about as a result of our search for innovative ways to improve the hotel’s ambience. We became aware of AROMEA because they specialise in scenting rooms and have an impressive track record in the hotel industry. Their expertise in selecting high-quality fragrances and their tailor-made solutions won us over.
What’s your impression: how do the fragrances go down with guests and staff?
Lampert: Our experience shows that AROMEA’s fragrances go down very well with both our guests and our staff. Guests appreciate the pleasant and inviting scents, which contribute to the hotel’s relaxed atmosphere. Our staff also report positive experiences and a pleasant working environment created by the scents. All in all, working with AROMEA has helped take the scent experience at the Kaiserhof Ellmau to a new level and increase the satisfaction of our guests and staff.

Vanessa Lampert on the effect of AROMEA scent marketing




