For you as a restaurant owner, the art of scent marketing opens up a fascinating opportunity to appeal not only to your sense of taste but also to your sense of smell. Late summer in particular, when the air is filled with fruity aromas and earthy notes, is an ideal time to seduce your senses with the right scents. We’re thinking of freshly pressed wine, ripe fruit ready for harvest and full-bodied notes for the nose and the heart. From the dining room to the washrooms to the kitchen, find out here how AROMEA scent marketing can boost the charm of your restaurant in late summer.
The scent of welcome: welcome to your world of aromas
First impressions count, and your reception area is the perfect stage for introducing your guests to the world of late-summer scents. Fresh, inviting aromas such as fruity citrus notes, invigorating mint or even a subtle combination of wood and floral notes can enhance the ambience. Who wouldn’t love to take a seat amid this symphony of scents and look forward to the food? One good choice here is the scent “African Amber”, whose blend of sandalwood and mandarin brings fruity, warm nuances to the nose. And so late summer brings a good mood with it. At AROMEA, we make sure the scents always match the ambience. Like at “El Gaucho” in Vienna, where we gave the appetite for steak an extra touch of refinement.
Signature scents don’t just win over guests’ hearts, they are also your olfactory calling card. Liquid Diary in Innsbruck, for example, has recognised just how important a role scents play. The cocktail bar deliberately brings AROMEA’s scent marketing concept into its venue and its choice of cocktails. You can do this with set scents too, but of course also in tune with the seasons. Late summer and cocktails, what more could you want?
Anticipation from the kitchen instead of nasty smells
Your kitchen is the heart of your business! Your guests love what you cook. But when the smell of the deep-fat fryer mixes with that of stews and braises, it can dampen the appetite. Instead, it’s a good idea to use the right scent to stimulate a hunger for more. And what better way to do that than by capturing some late-summer vibes? “Green Cedar” gives off a woody aroma, underscored by apple scents: sounds like a relaxed evening under the apple tree in your grandma’s garden! Thanks to the tried-and-tested AirQ technology of AROMEA diffusers, by the way, smells aren’t simply covered up. They’re actually prevented from forming again.
Feeling good in the washrooms too
Let’s turn briefly to a rather less delicious subject: the washrooms. Especially where the ventilation doesn’t work well, unpleasant smells can quickly build up. We proudly present: GENIE HYGIENE. The GENIE HYGIENE fragrances were designed for exactly these challenges. The malodour technology neutralises the bad smell and prevents it from forming again. And with a wide selection of different fragrances, you’ll also find the scent that suits you. As well as the right diffuser to go with it, by the way, such as the AROMEA Flex. As you can see, there are plenty of ways to give your business a late-summer vibe. Why not give it a try!
