What really stays with us in life? Don’t we all ask ourselves that from time to time? We’ve found the answer, tucked away in Styria. This stays. Namely “das bleibt” (German for “this stays”) in Schladming. Nestled between the mighty peaks of the Styrian mountains: the Planai to the left, the Dachstein to the right. A paradise for ski freaks in winter and heaven on earth for hiking fanatics in summer. And in the middle of it all? The little gem “das bleibt”. Alpine Boutique Appartments. One holiday, one experience, one moment. Simply a memory that stays. And lasting memories are of course the ultimate cue for AROMEA Airdesign! Here, the scent of green apple wafts through the corridors, while gentle jasmine dances with exclusive lotus blossoms and warm wood invites you to pause … Among other things, we have reeds to thank for that! What are they? Reed diffusers release their scent via sticks dipped in the fragrance blend. So: a little glass bottle with fragrance and wooden sticks inside. Little by little, the scent is released into the surroundings and leaves a lasting impression on the nose. A great idea to display or give as a gift.
But how did scent marketing at the hotel actually evolve? Martina Seebacher-Breitfuss, Managing Director, took us on an olfactory journey into “das bleibt”.
Question: “das bleibt”. A name, a slogan and a promise. What stays with the guests who check into the “das bleibt” apartments?
Seebacher-Breitfuss: We want to create lasting moments for our guests. We’re a family-run, serviced aparthotel. And “das bleibt” isn’t just a name. It’s much more than that: a concept that’s visible throughout the hotel and lived by everyone. Warmth and a family atmosphere are at the very top of our list. We love surprising our guests and making the impossible possible. We offer what a guest doesn’t expect in an aparthotel. We offer unique and lasting moments.
Question: Schladming is right in the middle of a skiing and hiking paradise. How else can guests pass the time at “das bleibt”?
Seebacher-Breitfuss: At “das bleibt” we have a credo: stay just as you are. No timetables, checklists or appointments. With us, breakfast comes to your room in a box, your own sauna awaits on the loggia, and for bikes, skis and the like there’s not only plenty of secure storage but also a small workshop. And even if you don’t want to do anything at all, the play area gives our young guests plenty of room for exciting adventures. Our vision: a holiday that actually feels like a holiday, brimming with moments that stay in your memory.
Question: Together with AROMEA, you’ve created reeds (diffusers) with your signature scent. Where did the inspiration come from?
Seebacher-Breitfuss: From the very start, our intention was to enchant our guests with a signature scent that was unmistakably ours. Scents hint, promise, attract attention, spark the imagination and convey a feeling of wellbeing. They’re always stored in close association with a situation, so you can’t remember a scent in isolation. That’s why you very quickly remember a particular situation when a particular scent reaches your nose. We want to give our guests these memories after their holiday too. A piece of holiday in the form of our unmistakable scent and of our reeds for home. A scent that stays.
Question: How did the development of the diffusers go?
Seebacher-Breitfuss: It was important to us that the reed diffusers captured exactly the scent of our hotel. And for this special assignment, we couldn’t imagine anyone better than AROMEA. It was a great interplay between the fragrant side from AROMEA and the design from our advertising agency. Because the packaging and the design of the bottle mattered just as much to us as creating the scent. That’s exactly what makes it a perfect match! The result is great, and we’ve been able to create a high-quality gift for our guests that keeps “das bleibt” in their memories even after the holiday.
Thank you for talking to us!
Martina Seebacher-Breitfuss on the effect of scents
