FRAGRANCE MARKETING
WITH AROMEA
with AirQ-Technology
Fragrances determine our subconscious, which in turn is shaped by memories and experiences. If a person is to feel good, they must be able to smell their surroundings. Here starts Aromea with scent marketing & innovative scent solutions.
That’s what the synapses in his brainstem tell him - emotions or not. There are, for example, the citrus scents that stimulate, the lavender that soothes or the scent of vanilla that reminds of children’s joys and warm rooms. Woody tobacco notes, on the other hand, lead you into a completely different world: into the exotic strange - rough, manly and without frills.
With fragrance marketing, Aromea Airdesign captures all these head images in a wide variety of flavors, uses them to create high-quality room fragrances and innovative fragrance solutions. This can be the lobby of a hotel, a boutique or the waiting room of a doctor’s office. It can also be the very special scent of an event - excitement, joy or elegance. Fragrances convey feelings. And memories.
A professional room fragrance demonstrably leads to more well-being and security, increases the targeted attention and extends the length of stay. This interaction increases the interest in products, the desire to buy in sales rooms - and thus sales.
Products
WORLD OF
AROMEA
SCENT MARKETING
Scent marketing is a great way to change or enhance the atmosphere of a room.
Fragrances can have a positive effect on purchasing behavior if the fragrance matches the products in the store. While it is particularly important in retailto increase the length of stay in the store and thus the probability of purchase, in the hotel and catering industry it is particularly important to create a positive atmosphere with the scent. Fragrances determine our subconscious, which in turn is shaped by memories and experiences. If a person is to feel good, they must be able to smell their surroundings. Aromea Airdesign prepares high-quality room fragrances and interweaves them with the immediate surroundings via innovative fragrance solutions.
Areas of use
The nose also eats. The best restaurant is in often in an old building. The show kitchen mixes the odeurs of fat with detergent. All kinds of smells are normal in gastronomy. But: All the senses eat with you. In the entrance area, the guest is made to want more by targeted fragrance marketing. Because the first impression counts.
Whether a former smoking bar, dance club or a fine cocktail bar: The nose decides whether we like what we see. A decisive new factor: the smoking ban in Austria. Long debate, now a reality. But this creates a new problem. What to do with the old, stale smell of smoke? This problem can be solved with the right fragrance.
Gives energy, brings calmness. Sure, nobody likes the smell of sweat. But fragrance marketing can do so much more. With the help of the right essences, the scent has a stimulating, balancing or motivating effect.
The logo for the nose: a fragrance that unmistakably stands for a company! Be it an insurance company, a hairdresser, a travel agency or a furniture store. The individual air design transforms a sales area, an office, the seminar room and any other business area into a haptic fragrance experience with recognition value.
Where dreams learn to smell. How two people have to like each other to get along, it has to be that way too with a vacation home. If there are unpleasant smells mixed into the interior, the glass of champagne will not help. In general: fragrances are the dynamo of memories. And the positive ones like to be redone.
Fragrance cleanse body and soul. And distracts from unpleasant smells. In a doctor’s office or a retirement home, it often smells of disinfection, of sterility. A smell that does not invite you to stay and even less to feel good. The right air design can help: patients or residents feel more comfortable, and the medical staff’s work is made easier.
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