In the midst of the impressive mountains of the Stubai Valley, a new retreat opened in July 2026 for anyone who appreciates alpine lifestyle and the highest level of comfort: the Suites Stubai. The spacious apartments, with fully equipped kitchen, stylish living area and private balcony or terrace, offer plenty of room to feel good. An exclusive wellness area with saunas and an infrared cabin, plus a modern gym, round off the holiday experience. Thanks to the ideal location right in the middle of Fulpmes, mountain lifts, hiking trails and countless leisure activities are only minutes away. But a really successful stay speaks to all the senses. That’s why host Silvia Hauser has been relying on scent marketing from AROMEA Airdesign since the day it opened. In this interview, she reveals why a pleasant scent creates a sense of wellbeing the moment you arrive and stays in guests’ memories for a long time.
You’ve been welcoming your first guests to the new Suites Stubai since 1 July 2026. Congratulations on the opening! What does this milestone mean to you personally, and what vision guided you in making this labour of love a reality?
Silvia Hauser: The opening of the Suites Stubai is a very special milestone for me and the fulfilment of a long-held dream. Behind this project lie many months of intensive planning, countless decisions and a great deal of heart and soul. My vision was to create a place where guests feel welcome from the very first moment: modern, high-quality and, at the same time, with the warmth of Tyrol. The Suites Stubai aren’t meant to be just somewhere to stay, but a place to arrive and recharge.
The Suites Stubai combine alpine lifestyle with modern design. What makes your place such a special retreat in the Stubai Valley?
Silvia Hauser: It was very important to us to combine modern design with natural materials and the impressive mountains of the Stubai Valley. Our spacious apartments offer plenty of room for families, couples and friends, without sacrificing cosiness. At the same time, our guests enjoy a quiet location and yet are only minutes away from the mountain lifts, the hiking trails or the village centre. This combination of comfort, nature and high-quality furnishings is what makes the Suites Stubai special.
From the stylish apartment to the wellness area to the impressive mountain panorama: which highlights should guests be sure not to miss during a stay?
Silvia Hauser: The special highlights include our spacious, high-quality apartments, which combine modern design with alpine charm. Our wellness area is a real feel-good experience too, with two saunas, an infrared cabin, a stylish relaxation room and an outdoor area that invites you to unwind. From many of the apartments, our guests enjoy a glorious view of the impressive mountains of the Stubai Valley. Another highlight is the Stubai Super Card, which gives free or reduced-price access to many of the valley’s mountain lifts and leisure activities. That makes every stay, whether in summer or winter, a special experience.
A really successful guest experience speaks to all the senses. That’s why you rely on AROMEA Airdesign. Why did scent marketing matter to you from the very day you opened?
Silvia Hauser: A perfect stay is made up of many small details. Alongside design, cleanliness and service, atmosphere plays a decisive part too. Scents act directly on our emotions and often stay in the memory for a long time. So it was clear to me from the start that this aspect should also be handled professionally. A pleasant scent conveys quality, calm and wellbeing, and that’s exactly the feeling we want to give our guests as soon as they walk through the door.
Which AROMEA Airdesign fragrance did you choose for the Suites Stubai, and in which areas is it used? What should this scent trigger in your guests?
Silvia Hauser: We opted for a subtle, elegant fragrance that combines freshness, naturalness and a sense of comfort. It’s used mainly in the entrance area and the communal lounge areas. Our aim is for guests to relax unconsciously as soon as they walk in and to feel that they’ve arrived. The scent should become part of their positive memory of their stay.
Hand on your host’s heart: when your guests leave the Suites Stubai after their stay, what feeling and what memory should they take home with them?
Silvia Hauser: I hope our guests leave with a smile and say: “We really felt at home here.” They should remember warm hospitality, the highest quality, the beautiful nature of the Stubai Valley and many special moments. Ideally, they’ll associate their stay with a feeling of relaxation, comfort and looking forward to their next visit. Because that’s our greatest goal: to delight guests and to have the pleasure of welcoming them again and again.
Photo credit: Suites Stubai
“A pleasant scent conveys quality, calm and wellbeing, and that’s exactly the feeling we want to give our guests as soon as they walk through the door.”
Silvia Hauser on AROMEA scent marketing
