The countdown is on. 51 days, 14 hours, 10 minutes and 50 seconds. And then? Then Hotel Parks in Velden opens its doors again! The countdown on its website gives it away: they can hardly wait for the summer season either. Because they simply know that summertime on Lake Wörthersee is so much fancier than the cold grey winter. As a seasonal hotel, the Parks stands for cocktails on balmy summer evenings, cool beats at the beach club, hot days on Lake Wörthersee and pure action in the picturesque surroundings. In a word: summer feeling deluxe! Or, to put it in their own words: simply good times. The cherry on top: a gentle scent that’s simply good too. Marissa Berger from the marketing team told us how it all adds up to an unbeatable concept.
Question: The seasonal Hotel Parks sits right on Lake Wörthersee, in the middle of Velden: Carinthia’s hotspot. What makes your hotel so special?
Berger: Our recipe for success isn’t just one thing, of course. We have five! They’re effectively the five pillars on which the Parks stands. First, the direct location on Lake Wörthersee with lake access and a wellness area. Then, of course, the friendly and capable staff, whose foodie hearts beat for hospitality, along with the breakfast buffet that turns even the grumpiest morning person into an early riser. Another pillar, naturally, is the Sol Beach Club, a culinary hotspot on Lake Wörthersee with lounges, daybeds and cool sounds. And on top of that - more important than ever right now - the highest standards of cleanliness and hygiene across the entire site.
Question: Your motto is “Simply good times”. How do you put that into practice?
Berger: Simply good times: that’s surely what matters most on a summer holiday! That’s why we want our guests to have an unforgettable, stress-free and cosy stay from arrival to departure. Of course, part of that is simply having everything you could wish for. Places to visit around the hotel, Lake Wörthersee right on the doorstep, fantastic food… The priority is to fulfil guests’ wishes before they’ve even thought about them. To anticipate their every wish, as it were. For simply good times, in short.
Question: Right at the entrance and in the lobby, the Nano Pro casts a spell on you with the White Tea Fusion fragrance. Why did you choose this diffuser and this particular fragrance?
Berger: We definitely wanted a quiet and unobtrusive diffuser. Small but mighty, as the saying goes. And the Nano Pro is 100% to our taste. It scents large areas, is low-maintenance, provides absolutely hygienic scenting and is simple to hide as well. It couldn’t be better for us. And we fell in love with the fragrance straight away anyway. It simply suits us perfectly: simple with charm. A subtle scent with white tea, a hint of ginger and bergamot and a woody note. That makes it very elegant and grounding on the one hand, but also totally refreshing on the other! Simply an absolute feel-good scent for guests and staff!
Question: The current situation is hitting us all hard, and as a hotel you are particularly affected. How has AROMEA’s scent marketing been able to support you during this time?
Berger: Scents can do so much for our wellbeing, and you notice that especially in times like these. So a big thank-you to AROMEA too! They don’t just sell fragrances, they sell a feeling. With our “White Tea Fusion” fragrance, we can give our guests a cosy, restful feeling. That’s definitely something that’s in short supply at the moment. And the best thing is that the refreshing scent, above all, makes people feel safe. A homely feeling. Like being at home. And it really can’t smell any better than that.
Thank you for talking to us!
Marissa Berger on her choice of fragrance
