Simply take off. Float. And the world below you, tiny. We just associate airports with amazing feelings. Airport hotels, on the other hand? A 180° turn and all the magic is gone. Not so at the Radisson Blu Airport Hotel in Hamburg! Ultimate comfort. Whether it’s business, pleasure or pure chance that brings you there. With the airport right under your nose, and yet the noise so far away. That way, the gym, the spa area and the 266 rooms and suites can be enjoyed all the more. Heading off on holiday and can’t wait for the sea? Or longing for the urban flair of the big city? It’s your choice! Rooms are available with a sea or a city theme. On top of that: sip a drink in style at the Circle hotel bar or set off on a gourmet journey at Restaurant Circle. So many establishments under one roof. And yet it smells seductive… You could almost float on cloud nine, right alongside the planes. How that’s possible is something General Manager Conrad Geske revealed to us.
Question: The Radisson Blu at Hamburg Airport: an almost proverbial haven for travellers. What are you particularly proud of as General Manager of this hotel, and how do you delight your guests?
Geske: Together as a team, we’ve managed to breathe warmth into the hotel. That makes it much more than just a temporary place to stay. It has become a home. A “haven” of safety and wellbeing amid all the hustle and bustle of Hamburg Airport. Guests often arrive stressed and leave with a smile, and that’s the greatest compliment anyone can pay us. And of course we’re especially proud of that.
Question: Arrive, check in, check out, fly on: how does AROMEA scent marketing fit into that?
Geske: Thanks to AROMEA, our guests truly arrive. The unique scent, right as you step into the hotel, changes everything. It’s like entering another world: our soundproof windows keep the noise outside, and the modern, cosy lobby wipes away the sterile feeling of the airport arrivals hall. And then there’s a completely different scent experience. In many ways, that symbolises “I’m here now!” The same thing happens at check-out. One more brief moment of AROMEA and the journey continues.
Question: Urban flair, modern style, a touch of the big wide world from the airport right next door. Which fragrance best underlines your concept?
Geske: With such a superb range of fragrances, how could you ever settle on just one? That’s why we like to work our way through them. As hoteliers, we’re chronically keen to experiment anyway, it comes with the job. So the wide choice from AROMEA plays perfectly into our hands. And many of our regulars look forward to being surprised by a new scent experience each time they come back.
Question: What are the requirements in your hotel, and which AROMEA diffuser was best able to meet them? Where do you use it?
Geske: It was especially important to us to win our guests over right at check-in. A flight can be really tiring, and we see it as our job to bring a little relaxation to so much tension. And that begins at the entrance, which is exactly where the AROMEA Nano Pro is installed. Small, unobtrusive and very efficient. That way, the entire lobby smells wonderful. And guests relax immediately. Arriving in both senses of the word.
Question: As part of the Radisson Hotel Group, you’re surely used to praise and positive feedback. Has that grown even further since you started using AROMEA?
Geske: Definitely! Before AROMEA, we wouldn’t have believed a scent could make such a difference ourselves. But it really is incredible. And our guests notice it and sniff it out too, of course. It’s always great to see their astonished faces when they enter the hotel for the first time. Usually their first stop is straight to reception, with one question in their luggage: where does this wonderful scent come from? Interest in AROMEA is always high. And the effect is far greater still. So a fragrant thank-you from us!
Thank you for talking to us!
Conrad Geske on the fragrant offering
