How we laughed, sang and danced! An early evening, a long night, hours for eternity. In such exclusive surroundings, time plays no part, and why should it? Where a buoyant scent hangs in the air, your feet find their rhythm, spirits run high and you simply feel at ease. Basking in beauty isn’t hard; people happily treat themselves where the mood is right. Now, mood is a funny thing, of course - only those who come across as authentic stand out from the crowd, win people over and stay in the memory. Scents are what the mind remembers best, and they colour our impressions accordingly. Anyone who owns a deodorant knows that.
Vienna, repeatedly voted the most beautiful city in the world, has always been a little different. Viennese charm speaks for itself, elegance is never in short supply, and anyone who wants to stand out has to be brave. That goes for the bars and cafés just as much as for the restaurants and clubs - may they reopen soon. Four exceptional examples from Vienna’s culinary and cultural landscape show how targeted scent marketing can add elegant accents and, with Aromea, put on a one-of-a-kind show. On every visit.
Prime Steaks at El Gaucho / All Fired Up
On Vienna’s Rochusmarkt stands a steakhouse of a very special kind. The El Gaucho restaurants pride themselves on the best wet-aged beefsteaks from Vienna to Buenos Aires. But it’s far from only flame-kissed premium cuts that land on the plate: the Argentinian cowboys also nail their colours to the mast with fish, soups and salads. So that guests don’t end up with countless smells whirling around their noses, El Gaucho in Vienna opted for an effective solution from Aromea: in the entrance area, a gentle note of “Velvet Wood” welcomes guests and sees them off. With its noble woody and mysterious accents, the fragrance not only picks up the mood of the interior but also conveys the philosophy of the El Gauchos as an olfactory calling card.
Artistic Licence at LeBurger / Everything Else Is Fast Food
The best thing about a burger is the beef, you might think. LeBurger does serve beef in a bun, but far from only that. The burger flippers also offer vegetarian and vegan alternatives, in several branches across Vienna. One of them is right on the Mariahilfstraße, the city’s most popular pedestrian, strolling and gourmet zone. Here LeBurger stands out not only with protein-rich mealworm patties but also with a carefully chosen scent experience. Instead of the smell of grease, customers are greeted by adventurous oriental spice notes and tart, fresh grapefruit.
The scent combination fits the overall business concept exactly: it comes across as bold, elegant and modern, suits the interior and neutralises kitchen smells so discreetly and efficiently that some customers even ask why it smells so unusually good here. The answer hangs almost imperceptibly in the air, comes from Aromea and works with pinpoint precision at the entrance and by the open kitchen. The ultimate burger experience then takes centre stage.
Mixology at LIO Vienna / One Scent for a Thousand Tastes
A masterpiece of entertainment on Neubaugasse in Vienna’s seventh district, the top address on the legendary Mariahilfer promenade. In a location like this you have to make an impression, which is why the cocktail bar LIO Vienna relies on an Aromea Pro 5 with AirQ technology. After a thorough site visit and detailed on-site advice, the ideal fragrance was found and the compact diffuser installed. A particularly efficient ventilation solution (something else Aromea can do) wasn’t needed at LIO at all; the Pro 5 scents the smart night spot quite sufficiently - and even neutralises fleeting traces of nicotine after a cigarette outdoors. So the senses can focus undisturbed on the taste experience. How did LIO come across scent marketing from Aromea in the first place? Through successful scent marketing elsewhere and a lasting first impression.
Beats at Palais Wertheim / We Like to Party
The prestigious Palais Wertheim is regarded as one of the most exclusive event venues in Vienna: across 1,200 m², it boasts no fewer than three imposing banqueting halls/dancefloors/ballrooms - depending on what you need a venue like this for. At present, an event on that scale is of course hardly conceivable under the current hygiene rules, but at some point nightlife will find its way back to a certain normality. That’s something to look forward to, although it has to be said that nothing at Palais Wertheim is ever really normal anyway. It starts with the self-assured design language and is far from over with the scent marketing by Aromea.
Viennese chic meets Berlin style is the promise of this central event venue on Schwarzenbergplatz, and with discreet scent accents from Aromea it manages to put beautiful moments in the spotlight, even in difficult times. Until the big parties can start up here again, you simply enjoy the exclusive ambience of Palais Wertheim on a smaller scale. More space means more luxury, after all - and that’s in the air here anyway.
