The mountains are calling and I must go? Not necessarily, because the infinity pool overlooking the Allgäu mountains is balm for the soul as it is. That, or something very like it, is how it feels at the 4-star superior Hotel BERGKRISTALL in Oberstaufen. Some even whisper that there is no lovelier place to take a dip. And what else? A lavish spa area, Ayurveda massages, hay baths, beauty treatments, a wellness area and a sauna with that very same panoramic view across the wide Alpine foothills. But of course, nature itself is also worth the trip: hiking, switching off, enjoying. Being pampered. All without forgetting the lightness of being: regional. Refined. Healthy and varied. At its restaurant, Resort Bergkristall takes traditional dishes and combines them with Mediterranean, Ayurvedic and other international elements. We like. And what’s more: fragrance from AROMEA Airdesign. Just as subtle and high-quality as the hotel. We asked for more details.
Question: The Allgäu, wellness, yoga and mountains: what makes your resort something very special this summer?
Wellness and yoga are taking place in the heart of nature more than ever, which is why we have created areas directly around the hotel where our guests can recharge and relax: nature cinema in the Alpine baskets, yoga on our yoga plateau, forest bathing, a newly laid-out circular hiking trail directly from the hotel with benches and information boards … the full programme for the soul.
Question: A special hotel needs a special overall ambience. What problem led you to choose AROMEA scent marketing?
A soothing scent shapes how guests experience wellness, and when it smells good, it underlines the design of the hotel. That was our thinking when we decided on AROMEA scent marketing. Here again: we want to offer our guests the full programme.
Question: One look inside the hotel and it soon becomes clear: design has the upper hand here! Cleverly thought-out colours and lovingly chosen decorative details. The hotel with that certain something. How can AROMEA scent marketing support you in this concept?
Eyes, ears and nose should all be able to relax equally in our hotel. Scent appeals to all of our guests’ senses and makes our concept “complete”.
Question: You use two AROMEA Flex diffusers and one AROMEA Pro with patented AirQ technology. Why did you choose them, and where do the three get to work their magic?
The Nano Pro provides the scent in the entrance area and the Flex version in a long connecting corridor. Guests feel at ease the moment they step into the hotel.
Question: Summer 2020, and everything is different from usual. Hygienic safety is the new mantra of the hotel industry. How are you dealing with this issue, and does the right scent play a part here too?
The right scent suggests cleanliness and safety, and that the hotel cares about the guest’s wellbeing. This is how we create the right mood and atmosphere for our guests, and you immediately feel much safer.
Question: Your credo is that every guest should enjoy their holiday, because only a happy guest comes back. How has scent marketing been able to increase this satisfaction? What feedback have you had since you started using Airdesign?
Now that all the senses are being addressed, guests feel completely at ease. The scent isn’t consciously perceived, but is part of the whole and adds to the sense of wellbeing. This is how we subtly increase our guests’ satisfaction.
Thank you for talking to us!
Hotel Bergkristall on scent marketing
