Paris Hilton. Glittering, dazzling and screaming pink. Strutting around the world with her hamster-sized chihuahua. Pretty special. And you can think what you like about that. But the person who really created something big? Her great-grandfather. The founder of the Hilton hotel chain: Conrad Nicholson Hilton. But enough history: from Hollywood back to glamorous Kitzbühel. That’s where, in 2018, the first resort hotel of the Curio Collection by Hilton in the Alps opened its doors. The hotel “Grand Tirolia Kitzbühel”. Right in the middle of the Eichenheim premium golf course. More than 1,500 square metres of wellness area. Mountains, spa, relaxation: a true place to recharge. And to go one better, hotel general manager Stefan Bauer had a rather scent-sational idea… With the help of AROMEA scent marketing: scenting for even more of a feel-good atmosphere. Absolutely residue-free diffusion thanks to AirQ technology. Feeling good and coming home. Absolutely fabulous, as Paris would presumably say…
Question: You scent the lobby and bar as well as the wellness area with three Nano Pro 5 diffusers with AirQ technology. Why did you decide on this, and why these areas in particular?
Bauer: The reception area is of course the hotel’s calling card: every guest should be pleasantly surprised on arrival. A holiday begins the moment the guest walks in, and that’s how it should feel. Feeling at ease and winding down straight away. The same goes for the bar and the wellness area. Guests should feel welcome throughout the hotel. To suit each area, we also use different hypoallergenic and natural fragrance compositions from AROMEA, which put you in the right mood immediately. And to spread these high-quality fragrances as well as possible in the areas we chose, we opted for the powerful Nano Pro 5 diffusers.
Question: What do you especially need to bear in mind with scent marketing in the wellness area?
Bauer: We decided to scent the welcome area so as to lift guests out of their stressful daily routine right from the start. What could be nicer than being relaxed the moment you arrive? The perfect prelude to our extensive and varied wellness area.
Question: With your 1,500-square-metre wellness area, you offer your guests a particularly sweet treat. What is your special treatment? What are you particularly proud of?
Bauer: We offer a spacious outdoor and indoor pool. We also pamper guests with six different saunas and steam rooms. One special highlight is certainly our collaboration with the cosmetics brand Elemis. One of our signature treatments would probably be our Alpine Facial. You really should try it!
Question: When you read the words “wellness area”, you immediately imagine a special ambience. How can AROMEA scent marketing turn this idea into reality?
Bauer: When you enter a wellness area, you briefly press pause on everyday life and leave all the stress at the door. It’s a relaxation zone where worries have no place. Scents can support this concept very well! A feeling of relaxation is conveyed immediately, and AROMEA scent marketing contributes a great deal to that!
Question: Which fragrance won you over, and how does it influence guests?
Bauer: The fragrance we chose surprises our guests time and time again! The response is so great that we’re regularly asked if they can take it home with them. That makes us feel very positive and confirms the great work done by AROMEA! We would never have thought that a scent could contribute so much to a feel-good atmosphere.
Thank you for talking to us!
Stefan Bauer on scent marketing
