A yoga workshop, skiing, paragliding or perhaps you’d rather have some wellness? Completely different things? Not quite… Because they all have one thing in common: the ZILLERTALERHOF. The design hotel in the ski paradise of Mayrhofen in the Zillertal. And how is that possible? The two hosts, Franz-Josef and Katharina Perauer, are globetrotters at heart. They travelled halfway around the world, lived through the most magical adventures and fell in love with the biggest cities, only to rediscover their great love for their home. And that’s exactly what the ZILLERTALERHOF reflects. Variety. A historic, traditional establishment meets a stylish boutique hotel. The wide world united in Tyrol’s Zillertal. Everyone is welcome. Whether adrenaline addicts, action fanatics or those in search of relaxation: everyone finds a home here. And that goes for AROMEA scent marketing too. With hypoallergenic, sustainable and absolutely biodegradable fragrances, AROMEA fits the ZILLERTALERHOF like a glove. And because sometimes more really is more: the ZILLERTALERHOF is also a member of the White Line Hotels! A select group of very special hotels with that certain extra. Amazing! Might scent marketing have helped there? We asked the managing director, Mr Perauer…
Question: Right in the middle of Mayrhofen: a ski paradise in winter and a mountain-hiking paradise in summer. And a member of the White Line Hotels as well: an exclusive worldwide selection of unique hotels. What makes you so special? What are you particularly proud of?
Perauer: There’s quite a lot I’m proud of… But first and foremost: our great team. Because they are what makes the ZILLERTALERHOF such a special place. We give our all, day in, day out, to create true magic moments for our guests. For us, that is a privilege! And passion, as we know, is the best ingredient for making our guests’ precious free time unique and special. That’s also why we’re so devoted to detail: it’s often the little things that make the difference. And our guests can probably feel this passion from day one. For that and many other reasons, they love coming back again and again. And the White Line Hotels, like us, stand for what is unique and special. That’s probably why we go so well together.
Question: A family-run, traditional establishment meets a stylish boutique hotel. How does AROMEA scent marketing fit in?
Perauer: It was clear to us that, alongside all our other features, we also wanted something recognisable with a fragrant touch. With our concept, we want to reach all our guests’ senses. They should be happy all round, after all! And what better way to achieve that than with scent marketing? Thanks to the hypoallergenic, sustainable and biodegradable fragrances, the philosophy of AROMEA can be perfectly united with our own. That’s why we’re delighted to welcome AROMEA scent marketing into our little family. With our unique hotel and their special fragrances, you can achieve an incredible amount.
Question: Urban flair, alpine style, a touch of the big wide world and a little rock ’n’ roll. Which scent best underlines your concept?
Perauer: It wasn’t at all easy to decide on one scent! They all smell so wonderful… But in the end, we did find the right one: fragrance oil “Blue Wood”. A scent that combines all these qualities and also underlines what’s special about our alpine hideaway. With green apple, jasmine and lotus blossom. Elegant, luxurious and yet traditional, with the scent of wood: it practically has ZILLERTALERHOF written all over it.
Question: What requirements do you have in your hotel, and which AROMEA diffuser was able to meet them ideally? Where do you use it?
Perauer: Of course, it’s important that neither diffusers nor scents disturb the guests. AROMEA has some really great solutions for this. We use the Nano Pro twice over, for example. It’s nice and inconspicuous: you can even hide it in the ventilation system! So it’s ideal for hotels: small but perfectly formed, and it lets the scent speak for itself. That’s why we mainly wanted to scent the lobby and the corridors. That’s where the scent makes an especially strong statement! It’s like a calling card: the moment you enter the lobby, you’re surrounded by this pleasant scent. That makes “arriving” really easy, in both senses of the word. And right from the first second.
Question: As a member of the White Line Hotels, you must be used to praise and positive feedback. Has that grown even more since you started using AROMEA?
Perauer: The great thing about the scents is that they work very subtly. So you don’t get the feeling that a steamroller of scent is flattening you and that after two days you can’t stand the smell of it any more. That’s why “Blue Wood” mainly works unconsciously: any unwanted smells are perfectly neutralised and replaced by the gentle scent. Even so, we regularly get positive feedback! The question of what smells so good has come up more than once. For us, that’s confirmation that we had a good nose when we chose AROMEA.Copyright: ZILLERTALERHOF / Ute Niedermayr
Franz-Josef Perauer on the AROMEA Nano Pro
