Hip shisha lounge, cosy café, trendy bar, or would you rather go dancing? How are you supposed to choose? Good news: you don’t have to! Because in Vienna’s 7th district, you can have it all in one place. No such thing? Oh yes there is. This masterpiece of entertainment is called LIO Vienna, at Neubaugasse 10, and there’s nothing it doesn’t have. But because the nose also wants its say when it comes to the perfect overall picture, owner Elvir Krluku came up with something quite fabulous: a partnership with AROMEA scent marketing. Hypoallergenic, specially created, high-quality fragrances, gently scenting and perfectly neutralising, with AirQ technology. Little effort, big effect. Sometimes life really does play all your requests…
Question: A bar, a café, a club and a shisha lounge. You really do offer everything the heart could desire. How can something like that work?
Krluku: You often find a good café that’s only open during the day. Or a nice bar that doesn’t open until the evening. That’s exactly what I wanted to avoid, by bringing the best of everything together in one place. And it works brilliantly! Guests love it: during the day it’s mainly passing trade and a few tourists. The later it gets, the more regulars come in. That’s when the DJs play, too - and you really should try the cocktails!
Question: When so many venues come together in one, there’s bound to be an interesting mix of smells. Why did you become interested in scent marketing, and how did you find AROMEA?
Krluku: It was actually a funny coincidence. There’s another building near my venue. It always smelled so good there, and I kept wondering what it was and how it could always smell so fresh. That’s how I came to scent marketing. AROMEA gave me really expert advice, too - I felt at ease straight away, and I certainly wasn’t disappointed!
Question: Do you use a different fragrance depending on the time of day and the “venue”?
Krluku: Even though there are so many good fragrances that you’d love to have them all, it really isn’t necessary. It’s truly impressive how well one and the same fragrance can suit all sorts of different situations. AROMEA scent marketing knew the conditions at my venue: the mix of functions at different times. So AROMEA recommended a fragrance right away that’s perfect for any time of day. That makes the whole subject of scent wonderfully uncomplicated at LIO. You practically don’t have to do anything yourself! AROMEA takes care of everything: from the advice and the choice of diffuser to the choice of fragrance, of course.
Question: There are also many people who are bothered by the smell of smoke and shisha. How can AROMEA scent marketing help you there?
Krluku: When someone smokes a shisha, that can be very off-putting for some people. Some love the smell, but others don’t like it at all. And an unhappy guest is the last thing I want! That’s exactly why scent marketing is so important to me. Nobody’s nose gets offended and everyone can do what they like. All sweetness and light (laughs).
Question: You chose the Pro 5 nano diffuser with AirQ technology. What are the advantages for you?
Krluku: AROMEA even came by to see me in person, to equip me with the best diffuser and give me the best possible advice. At first I wanted to hide the diffuser in the ventilation, but unfortunately mine is a bit too small, so they advised me against it. In the venue I use the Pro 5 nano diffuser with AirQ technology and I’m absolutely happy with it! It’s inconspicuous and discreet, you can hardly see it - so there’s no need to hide it in the ventilation at all (laughs).
Thank you for talking to us!
Elvir Krluku on the “Nano Pro 5” with AirQ technology
