Drive up from South Tyrol and over the Reschen Pass towards Tyrol, and you’ll see the Alpine landscape in all its beauty. This is exactly where you’ll find Aparthotel “Arabella”, run by the Moritz family for more than four decades. Through all those years of hospitality, the owners have always made a point of keeping their finger on the pulse. Innovation, a relaxed holiday feeling with plenty of comfort, and family-style cosiness are among the hotel’s hallmarks. In our last instalment, we talked to Christoph Moritz about the power of emotions and scent marketing. Today it’s about why AROMEA is such a good match for Aparthotel “Arabella”, and which scent is wafting past guests’ noses.
Question: How did your first contact with AROMEA go? And what happened next?
Moritz: Our first contact with AROMEA was very promising: all I wanted to do was order some scent samples, but AROMEA didn’t offer that. No samples without a personal appointment, and that’s exactly what made us curious. When an AROMEA employee came to visit, we got to try more than 35 fragrances and then test our three favourites for two weeks.
AROMEA and ARABELLA are two companies in perfect harmony. After that first visit from the AROMEA employee, it was already clear that AROMEA lives by exactly the same values as the Arabella: sustainability, appreciation, good design and marketing, and no compromises on quality. Both companies also think it’s important to take the time to listen and have a good conversation. So how could we not work with AROMEA?
After that visit, I picked up the phone and tried to reach Peter Wieser, one of the AROMEA founders, myself. We hit it off straight away too and threw ourselves into the joint project with enthusiasm. From the first conversation through to installation, the whole AROMEA team took plenty of time for us and guided us perfectly through our renovation.
Question: Which fragrant jacks-of-all-trades (diffusers) are you using now?
Moritz: We have three AROMEA FLEX units and one AROMEA PRO in use. These flexible nano diffusers with AirQ technology won us over completely in no time at all. They get to show their strengths in our SKY.SAUNA, in the TRÄUME.LAND relaxation room and in the toilet and entrance area.
Question: The effect of scents has been scientifically proven. But facts and figures aside, how does it feel? And how does that show at the “Arabella”?
Moritz: The great thing about scents is that they work through the subconscious - you don’t have to believe in them or actively concentrate on them to feel their positive effect. Thanks to AROMEA, everything in our relaxation room now simply comes together: the earthy colours, the soft loungers, the almost audible silence - and the scent of the essential oils of wood. In the end, by the way, we chose the “Forest Therapy” fragrance, because it’s made from high-quality raw materials and comes across as both natural and exclusive. Its spicy note makes you forget everyday stress, relaxes the body, strengthens the immune system, optimises the indoor climate and makes us calm and cheerful - what more could you want? There’s even a “long-term effect” on top: because our brain always links a scent with the place and situation in which it reached our nose, our guests will ideally think back to their time at the “Arabella” with a big smile whenever they go for a walk in the woods and breathe in deeply.
Question: Especially in times like these, feeling safe, sheltered and clean matters even more than usual. What fragrant miracles can AROMEA work there?
Moritz: We have indeed noticed a greater need for safety and a greater awareness of hygiene. But the “Arabella” has always met these needs to a high standard, and our guests place their complete trust in us. With AROMEA, we now have what you might call another “channel” for strengthening that trust - without having to say a single word about it. Because when the wellness area and washrooms are filled with a good scent, positive feelings follow automatically. The fragrances from AROMEA have a proven calming and vitalising effect on the human organism, and that’s exactly what we all need after such stressful times. We don’t just want to think about relaxation, we want to feel it inside with all our senses. AROMEA makes that possible.
Thank you for talking to us!
Christoph Moritz on using “Forest Therapy”
