At THE SECRET in Sölden, the calm of the imposing Ötztal mountains meets extravagant architecture, modern lifestyle and many secrets. The newly opened lifestyle hotel enjoys a prime location, right next to the Gaislachkogelbahn lift. It enchants not only visitors seeking peace in the hotel’s own SPA and gourmets with its French-alpine fusion cuisine, but also the hidden adrenaline junkies among them. Whether it’s skiing, biking or hiking tours, everyone here finds their own secret recipe for a wonderful time in the midst of Sölden’s glorious nature. As we know, our loveliest memories are linked with particular scents. Everyone knows the feeling: at the mere thought of a summer thunderstorm, the characteristic smell of wet grass, sultry warm air and steaming asphalt inevitably rises in your olfactory memory.
Magical, extraordinary moments of happiness and the right AROMEA scent marketing enchant guests at THE SECRET in Sölden. Today we’re talking to managing director Barbara Huter about the hotel, what makes it unique and why no two visits here are ever alike.
New, More, Magical - how do you enchant your guests during their stay?
Huter: For some, it’s the stylish design and the relaxed hospitality. Others come for the interesting people who gather here. And then there are those who want to keep entirely to themselves. To simply switch off. Perhaps it’s all of that together.
THE SECRET is wonderfully versatile. It gives our guests a great deal of freedom. Everything is very informal, and guests can decide for themselves how they want to spend their holiday. So THE SECRET is never the same twice, and that’s exactly what makes it so fascinating.
THE SECRET - what’s the secret behind your hotel?
Huter: The innovative architecture and stylish design of the hotel make it something special. The perfect location right next to the Gaislachkoglbahn lift, the generous scale of the resort and the innovative, free-spirited accommodation concept also make THE SECRET a unique hotel in Sölden. There are secrets in every area of the resort. Sometimes it’s a special drink or a particular dish. Other times, a surprise will be waiting at Le Feel (spa). It’s also the way you are made “welcome” at The Secret. Even at check-in, it’s clear that you’re not in an ordinary hotel. And when our guests enter their own apartment, a little secret awaits them too.
Why do you see AROMEA scent marketing as an important component of your feel-good concept?
Huter: With our concept, we want to stimulate all the senses, and of course that includes the sense of smell. With appealing scents, we want to enhance our guests’ wellbeing and create something recognisable.
No fewer than 17 diffusers - where does AROMEA get to enchant the hotel atmosphere with its diffusers?
Huter: It was important to us that defined scent notes round off the overall concept throughout the resort. So we had the diffusers installed across the entire site. Everywhere, it smells equally wonderful, gloriously of nature and lightness.
Question: For you, what is the absolute “non plus ultra” in terms of relaxation at a hotel?
Huter: As much freedom as possible and only as much hotel as necessary. Important keywords for us: friendliness, warmth, generosity, design and a high level of quality in every area. And that’s exactly what we want to convey to our guests.
Thank you for talking to us!
Barbara Huter on the scent concept at THE SECRET SÖLDEN
