LGBTQ. Lesbian, Gay, Bisexual, Transgender, Queer. Genders? Male, female, non-binary or something else entirely? As colourful as preferences and genders are, scent marketing is just as varied. Be different. And the 31st Tuntenball, Graz’s queer charity ball, at Congress Graz on 15 February fires the starting gun for event scenting in 2020. And joining the party as its fragrant date: AROMEA Airdesign, as sponsor and scenter. But Graz isn’t the only place where events are getting that fragrant finishing touch. Have a sniff around Vienna: the Wiener Stadthalle, Palais Wertheim, the cult venue Volksgarten and the cocktail bar Kleinod. And Innsbruck’s Liquid Diary is ready to make a difference too. Scent marketing sets the perfect stage. Why? Read on.
What Should It Smell Like?
Every event has different requirements, of course. Motivating, homely, romantic, relaxing or energising? We have it all. Come and have a sniff. Otherwise, on our website you’ll find a rather fabulous selection of natural, hypoallergenic and 100 per cent biodegradable fragrance oils. Decide for yourself, because, as Pippi Longstocking sings, “I make the world, widdewidde, just the way I like it”. But anyone who’s ever taken a look at our fragrance collection knows: be diverse is our motto too. What to choose? What should it smell like? What works best? Here’s a little scent guide: just follow your nose and, with all that diversity, don’t lose your flair for sniffing out the right one.
How Is That Supposed to Work?
First of all, to put it bluntly: that’s not supposed to be your problem. Because we take care of everything. True to our motto: We design. We install. We manage. You enjoy! But if you’d still like to know what goes on: here we go.
There are different options depending on your requirements. Are you opening a club and want to make a statement right away? Or do you already have a club and want to stand out from the crowd - like Lio Vienna, for example? Or do you want to spruce up your event spaces, as the Wiener Stadthalle and Palais Wertheim are doing? Then installing a diffuser in the ventilation system is the way to go. Magical: you can’t see it, but you can smell it. Pretty nifty, right? Because this kind of installation distributes fragrances perfectly throughout the entire room. Like little house elves, the nano-sized scent droplets go about their work without anyone looking over their shoulder. Our Nano Pro would be ideal for installing in the ventilation system. Small but mighty. You can hide it, but don’t underestimate the little guy! At just 22 cm tall, it can scent up to 300 square metres.
If, however, you’re after something more temporary, or you’re always on the go and a flexible free spirit, you don’t have to have anything permanently installed, of course. You can also simply hang the little chap on the wall. The Nano Pro is so unobtrusive that nobody will notice it. It’s modest and doesn’t demand attention: it lets the scent speak for itself.
Any other requirements? Want more power? AROMEA Power. Want a visual highlight that not only smells good but is also nice to look at? Then the AERA is the one for you. True to the motto: square, practical, good? AROMEA Cube. Two slim, slender sisters? The aroma towers AROMEA No.1 and No.2. You see: everything the nose could desire is right here. See for yourself. Simply be different. And make your event different, because scent marketing makes a difference.
Scent marketing at events
