After so many special moments together, the time has come: we’d like you to meet our big sister. No worries, there’ll be no stiff coffee on a Sunday afternoon. All very relaxed. You’re sure to like her! Proudly presenting: PROLITEC from the United States of America. Since 2010, AROMEA Airdesign has been working with PROLITEC - The fragrance factor from the USA on fragrance and on nano diffusers with AirQ technology. Since Franz Planegger and Peter Wieser took over AROMEA, the collaboration has grown much more intensive, because the potential of PROLITEC is definitely still a long way from being exhausted. So the world market leader PROLITEC is more or less the big sister of what we do here in Austria, Switzerland and Germany. Or rather, what we scent. And as is the way with older siblings, you pick up a thing or two from them. Starting with the technology. PROLITEC was founded in 1996 and has since been researching in Seattle and Milwaukee (that’s a city on the western shore of Lake Michigan in the US state of Wisconsin) to find the most sustainable and at the same time safest form of large-area scenting in the B2B sector. In other words, PROLITEC’s diffusers are not only state of the art, they’re also the most innovative on the market in terms of technology. Hypoallergenic and residue-free, with no dangerous VOCs, which are volatile organic compounds such as solubilisers, terpenes or flame retardants. AirQ technology is what our big sister has, so to speak, tattooed on her arm as branding. That’s why AROMEA Airdesign also works and scents with these nano diffusers and their innovative inner workings, AirQ technology.
And since, as we know, blood is thicker than water, the right fragrance comes into play too. Big sister uses only the best and most natural fragrance oils you can get. And they come, so to speak, from big brother, FIRMENICH. In terms of age, this Swiss manufacturer of flavours and fragrances isn’t really a sibling of the same generation. Founded in 1895, the Geneva-based family business soon developed into the leading manufacturer of high-quality perfumes. And that’s not all: thanks to FIRMENICH, the molecular composition of natural scents is researched so thoroughly that they can be recombined into new, safe and hypoallergenic fragrances. It’s only logical, then, that AROMEA Airdesign works only with the best in fragrance production too.
But as in any family, even a little sister has to fly the nest at some point and develop her own style and her own look. That’s why AROMEA Airdesign has reinvented itself over the past two years, with what you might call a makeover, and can rightly call itself the market leader in scent marketing in Austria. With the help of big sister PROLITEC, AROMEA can also always guarantee the newest and most innovative diffusers on the German market. This high-quality collaboration is valued not only by customers but also by PROLITEC. So the mood in the family is excellent. And the better the mood and the stronger the bond, the rosier the future. And who knows? Perhaps there’ll soon be another new addition to the family, in the form of a new, fragrant innovation in scent marketing.
Question: “Dear Peter (AROMEA management, ed.), if, as one sibling to another, you could wish for something for the future, what would it be?”
We want to carry our success in Austria over to Germany as well, together with PROLITEC, of course. That’s the next step.
Peter Wieser on the future
