See better and look better. What sounds like a nice play on words has been the be-all and end-all of the sehen!wutscher philosophy for 55 years. Since 1966, this family business has been among the best of the best. Guaranteed. Because there’s everything here, from satisfaction and advice guarantees to style and best-price guarantees, right through to service and 3-year quality guarantees. Simply the best: guaranteed. Sound familiar? That’s right. Because here we’ve already found what sehen!wutscher and AROMEA Airdesign have in common. And that’s exactly why the concept works so wonderfully: in more than 40 branches, there’s something very special in the air. So the two form a perfect symbiosis: sehen!wutscher takes care of the eyes and AROMEA Airdesign takes care of the nose. But hang on a moment… Eyes and nose. How do they go together? We asked. Marketing manager Heimo Eisner answered.
Question: As a family business, sehen!wutscher has been ensuring the best possible vision for three generations now. What are you particularly proud of?
Eisner: A love of people and a love of glasses: that’s what drives us and that’s what defines us. We pass this passion on from generation to generation. And it isn’t fading: quite the opposite! And of course, our customers feel that as well. We’re very proud to have been able to convey this feeling for 55 years. On top of that: the highest product and service quality. Together, that makes a package that’s simply unbeatable. And the best part? We get to help people to a better life every single day! That really is our greatest pride.
Question: Your company started out in 1966 as a small specialist shop in Eisenerz. What has changed since then?
Eisner: In the space of 55 years, a few things change - that’s in the nature of things. And that’s a good thing too! Because thanks to our loyal customers and the meticulous work of the whole team, by the end of 2020 we were running more than 75 branches across Austria! Quite a big change, when you think of our little optician’s shop in Styria… Thanks to this strong expansion and many other factors, the way we work together and our digitalisation have also moved on. But one thing is still exactly the same as in 1966 in Eisenerz, and we’re very proud of it: customer satisfaction. And our daily work for their wellbeing. Because even though sehen!wutscher is “all grown up” now, we still have the same values as we did in our infancy.
Question: Congratulations! For five years now you’ve been the undefeated service champion in Austria: a great distinction! What’s the secret of your success?
Eisner: Thank you very much! We’re incredibly pleased that we were able to delight our customers in 2020 as well. It’s an exciting time every year, and the joy of winning the award is indescribable. Once again we held our own against 407 other companies, and we not only made it to first place in our industry but also took overall victory in Austria’s biggest service ranking! Our vision is to be the most reliable and competent partner in optometry. With great expertise, precision, service orientation and the right instinct. And our customers seem to sense that vision!
Question: More than 70 branches across Austria are already making customers happy. More than 40 of them use scent marketing. Why did you decide on it, and therefore on AROMEA Airdesign?
Eisner: Customer satisfaction is our top priority. And of course, it’s crucial that they feel completely at ease with us. Scent can work real wonders there, which is why we approached AROMEA Airdesign. In our eyes, they’re simply the best in their field. They were able to implement our wishes perfectly and achieve exactly what we had in mind: a warm and heart-warming scent that still provides the freshness you need. And all of it quiet, hypoallergenic and natural too. For a superlative sense of wellbeing.
What we especially like is that the scent conveys a feeling of closeness. Especially in times like these, that’s a feeling that tends to be in short supply. But this way you immediately get a family feeling. Even at a distance.
Question: You take care of the wellbeing of our eyes. AROMEA takes care of the nose. How do they go together? How can AROMEA Airdesign support you in your concept?
Eisner: It may sound a little contradictory at first, but seeing and smelling are both senses that are actually directly linked. That’s why it makes all the more sense to appeal to and pamper both senses. But since we’re only professionals at one of the two, we brought AROMEA Airdesign on board for the nose. That way we offer the ultimate package, one that simply works. Fragrances adapted to the time of year promote wellbeing and convey a cosy warmth. This gives us a harmonious concept all year round - for eyes and nose.
Heimo Eisner on the Corporate Scent at sehen!wutscher
