Sun, sand, summer and Lake Wörthersee! Honestly, once we’ve seen the lake, we don’t need to see the sea. You’ll find jungle vibes, party spirit and great cocktails at SOL Beachclub in Velden. With laid-back lounge music, exquisite cuisine including outstanding sushi, and a big terrace, this is the perfect location to round off a day in style or simply to party. In summer, SOL Beachclub finally throws open its doors and its good mood again and brings happiness to young and old alike. Just as at Hotel Parks Velden, to which SOL Beachclub belongs, the owners insist that the perfect scent always wafts past their guests’ noses. To turn an unforgettable summer evening into an unforgettable scent experience, several diffusers are in action, as head of marketing Marissa Berger tells us.
Question: Hipsters, businessmen and cool girls: SOL Beachclub wins everyone over. What gives the club its charm?
Berger: SOL Beachclub is the beach-flair experience without having to travel to the sea. The variety of delicious dishes from our kitchen and our unique SOL Beach drinks, combined with the wonderful location right on Lake Wörthersee, make it the perfect place to enjoy yourself and celebrate. Our jungle style with its palm trees and the laid-back, easy-going music turns every stay into a holiday experience, even if it’s only for a day.
Question: The name gives it away: your beach club naturally hits its stride in summer. To match the good mood, you scent it with “Happy Elixir”. What does it smell of to you?
Berger: In a nutshell: to us, Happy Elixir smells of summer holidays.
Question: “Happy Elixir”. Nomen est omen: how does the scent help with the good mood?
Berger: “Happy Elixir” refreshes with its citrus notes and lifts the spirits. Combined with the glorious palm-tree landscape by the water, it really does beam everyone straight into holiday mode.
Question: You have no fewer than five of our diffusers in use. Three Nano Pro at the entrance and the bar, and two Nano Flex in the toilets. What variety! Why did you choose these in particular?
Berger: The chosen areas are all quite close to the entrance of SOL Beachclub. We want the scent to remind our guests of something lovely right at the start, and for them to keep that in the back of their minds as they leave.
Question: SOL Beachclub promises legendary cuisine and a party hotspot. Those are topics viewed with caution during the pandemic. How can scent marketing help you in this difficult time?
Berger: The interplay between the senses touches the human psyche holistically - thanks to the perfect balance of the fragrances, we evoke a feeling of contentment and safety, which is an important part of our restaurant concept, especially during Covid-19.
Thank you for talking to us!
Marissa Berger on her choice of fragrance
