That little phrase that divides humanity: autumn’s coming. Faction One is beside itself with excitement and thrilled to bits the moment August gives way to September at midnight. And Faction Two… Well. Let’s put it this way: you’d better not say those two dreaded words in their presence. Trust me. Or a pumpkin may well come flying. But we can’t be doing with that many negative vibes. Because one thing is clear: we at AROMEA belong to Faction Numero Uno! Without a doubt. Why? Quite simple: read on.
Change it.
Because when it’s already dark by movie night, the craving for roast chestnuts is growing and the fresh air is literally fresh, it’s that time again. Our favourite moment of the year: changing the fragrance! Why just swap flip-flops for boots and T-shirts for jumpers? Zesty lemon gives way to warm orange, light lily of the valley makes room for grounding pine, and instead of refreshing verbena, there’s fiery ginger. That’s the scent of autumn and winter. Our seasonal fragrance collection captures those feelings and has only one thing in mind: the right feel-good atmosphere at the right time.
Feel it.
We’ve known for a long time that scents don’t just delight our noses, they can actually do something too. And it’s not just us. Studies have found:
“75% of all emotions generated every day are due to smell, and because of this, we are 100 times more likely to remember something we smell over something we see, hear or touch. Since the olfactory nerve is directly linked to the part of the brain that monitors memories and emotions, scent affects mood, concentration, memory recall and emotion. Research shows that there is a 40% improvement in mood after being exposed to pleasant scents.” (Source: Mood Media)
In other words: scents have an enormous influence on our mood and memories. When something smells good, we’re happy and relive lovely moments from the past. And because the time before and around Christmas is pure childhood-memory goals, our fragrances work real wonders. Not just memories, but a real effect on top. Your top five to get you through the cosy season: from relaxing for your me-time, to appetising for the festive feast, right through to mood-lifting for the relatives we simply didn’t get to choose. Feel it.
Shop it.
Christmas shopping. A tricky subject. What used to be full of childlike anticipation now means nothing but pure stress. Getting the presents on top of work, baking biscuits at home, and it’s been ages since the last bit of quality family time. And that’s exactly why the furniture retailers kika and Leiner have come up with something. A unified scent marketing concept with AROMEA in all 42 stores. An ode to the childlike feeling of Christmas: “Christmas Delight”. A gentle Christmas fragrance without the vanilla overdose and cinnamon attack. Instead: the scent of anise, cinnamon and orange. Even a hint of sandalwood. And unwelcome odours are also perfectly neutralised by the Malodor Control Technology it contains. Now that’s how we’d all love to get in the mood for the most contemplative time of the year! Simply for the feeling of back then, without the stress of today. For Christmas without the overkill. That’s the way we like it.
