Welcome 2023! We’ve made it into the new year! Farewell 2022, you were exciting. But this year promises pure joie de vivre, energy and modernity. At least if you trust the design experts who have now presented the new Pantone colour of the year. Last year we moved through the seasons in a mystical, relaxed way with “Very Peri”. The colour experts at the Pantone Color Institute said that “Viva Magenta”, as the chosen shade is called, is meant to radiate joie de vivre, optimism, power and strength. This bold purple combines the heartbeat of nature with a new, modern spirit. And the fragrances from AROMEA go well with this appealing colour too.
Let Colour Bring the Scent to Retail!
“Viva Magenta” challenges us to be bold with colour. As far back as the Middle Ages, purple was considered the colour of kings and the nobility. Things were noble, striking and chic at court. And that’s exactly what fashion and retail radiate in 2023. After almost 3 years of cosily and calmly bringing our homes to life, it’s now time to head back out into the world and among people. The atmosphere on the streets and in the shops is getting correspondingly joyful. And to reinforce this feeling, there’s nothing better than the right fragrances to go with it. Our first choice is “Optimism”. Lemongrass and clary sage combine into a cheerful scent blend that gives worries, bad moods and dark thoughts no chance. For the coming spring season, the scent sensors in your nose can blossom too: “Spring Cherry Blossom” combines the sweet nuances of cherry blossom with the lightness of lily of the valley and magnolias - there’s no better way to describe the Pantone scent of 2023.
Where Nature Meets Lifestyle
As colourful and striking as Viva Magenta may seem, it still combines nature with an urban lifestyle. The traditional and the modern flow into each other almost without limits. A promising dawn meets design pieces that liven up any room. How about a few new accessories in lounges and lobbies, for example? Yes, “Viva Magenta” isn’t just a statement, it can be perfectly integrated into any situation in life. In the hotel industry, this could mean, for example, designer pieces and colourfully decorated rooms that make you want more nature, relaxation and holidays. And of course, AROMEA scent marketing provides just the right olfactory touch here too.
Our recommendation: “Zephyr”. Lotus, sandalwood and lily of the valley come across as fresh, appealing and thoroughly close to nature. The calming scent nuances will settle down any whirlwind.
In restaurants, the “Viva Magenta” feeling is just as much at home as anywhere else. Why not treat your guests to “Soft Veil”? A little sweet and light, yet modern and independent, this scent is especially well suited to relaxed evenings at the bar or that special kick of freshness in the washrooms.
So there you have it: life in all its fullness is back - with colour, energy and rich scents that make you happy!
