Do you have a car of your own? Do you remember when you could finally take delivery of your little runabout and turn the ignition key for the first time? Cars are not only a status symbol but, for most people, a necessary aid in everyday life. A car takes you from A to B, helps you get the weekly shop home and gives you even greater independence and flexibility. For drivers to enjoy their wheels for a long time, good advice, a quality brand and competent service are important. At the Autohaus Eissner car dealership in Hollabrunn, prospective car owners can find out about the latest models from Skoda and Volkswagen or take a test drive.
And let’s be honest: the smell of a brand-new car with a smart interior is irresistible! But Skoda wanted to make it even better. With the Skoda Corporate Scent, customers are never meant to forget the moment they finally receive the keys to their new car. Skoda’s headquarters in the Czech Republic developed its own fragrance for the Skoda Group and makes it available to its dealers and sales partners worldwide. The goal: to stay in the memory and in the heart with an unmistakable scent brand. Together with AROMEA, this wonderful Skoda fragrance is now being distributed throughout the premises of Autohaus Eissner. We talked to Christoph Winter about the scent marketing.
Question: With Volkswagen and Skoda, customers at Autohaus Eissner will find two car brands steeped in tradition. What defines their quality?
Winter: With VW we offer a German quality product that is reliable and works. Skoda is an up-and-coming car brand with good value for money. Customers appreciate that. What matters to us is preserving the value of the brands.
Question: What services does Autohaus Eissner provide for its customers?
Winter: Here you get everything for your vehicle in one place! We offer an all-round service for your car. We have a workshop where repairs are carried out. There’s also a body shop and paint shop. On site we sell new and used cars. But we also support customers with advice on financing and insurance. It’s important to us that buyers leave our premises with a good feeling and the car that’s right for them, and that they can of course always turn to us.
Question: How did the partnership between AROMEA and Skoda come about?
Winter: We had a visit from an AROMEA account manager. He advised us on how and where we could use the Skoda Corporate Scent. We then got to test the fragrance for six weeks. And the effect was enormous! It no longer smelled of tyre rubber or new cars, but pleasantly fresh. A completely different scent from before!
Question: What diffusers and service did AROMEA provide to support the scent marketing?
Winter: We tried out the AROMEA Pro. We got to keep the test diffuser straight away. After that, we only needed the fragrance cartridges. The service for this was completely problem-free!
Question: How does the scent affect customers? What effect have you noticed?
Winter: We’ve noticed that customers generally stay longer. The scent isn’t too intrusive and is considerably better than before. All in all, it leaves a pleasant feeling.
Thank you for talking to us!
Christoph Winter on how the AROMEA scenting is perceived at the Skoda dealership Autohaus Eissner.
