Our sense of smell really does a lot for us! Not only does it play a major part in getting us through life safely, it also lifts our mood and adds to our wellbeing. That’s exactly why ELEMENTS Bäder in Klagenfurt decided on our unique scent marketing.
Have you ever picked out a new bathroom? And no, I don’t just mean new bathroom furniture, a new rug or a new shower curtain. I’m talking about your dream bathroom, brought to life within your own four walls. From the tiles to the taps. You have to be absolutely sure about that, and spend a fair amount of time planning in showrooms. But nobody enjoys spending a morning or a few hours of an afternoon in a stuffy, sterile-smelling, poorly ventilated showroom. So what if I told you that at ELEMENTS Bäder, even choosing your new “private SPA” is a pleasure? Because the excellent advice and expert knowledge of current bathroom trends are joined by our unique, fresh fragrances. We talked to Thomas Marth, head of the showroom in Klagenfurt, about scent marketing.
Question: What makes bathroom advice at ELEMENTS so special?
Marth: Our bathroom advice has two essential elements. Firstly, we have very capable advisers with enormous expert knowledge, and secondly, getting the right inspiration in our showrooms is a real advantage. This mix of expertise and the chance to stand in your “own” dream bathroom beforehand and let it sink in is really something special.
Which interior trends are popular for the home bathroom in 2022?
Marth: As in so many other areas of life, colour is in for the bathroom in 2022. And I’m not just talking about coloured tiles or a colourful wall design. No, even taps and bathroom furniture are gleaming in fresh colours this year. The bathrooms of tomorrow are, in a word, cheekily colourful.
In your showrooms, functionality and modernity come together in bathroom design and delight your customers across around 1,000 m². In which areas does AROMEA get to scent your showrooms?
Marth: As you say, functionality and modernity come together here, which is why the entire exhibition is scented with AROMEA room fragrances. We believe that scent also makes an essential contribution to how long people stay and to their decision to buy. After all, who wants to spend a long time in a showroom with stale air, let alone plan a new bathroom there?
At ELEMENTS, modern bathroom design meets AROMEA’s unique scent marketing. Which diffusers and which fragrance do you use to put the concept into practice?
Marth: For our showroom, we went for the AROMEA Power twice over. The diffuser is easy to handle, timer-controlled and was very simple to integrate into our ventilation. Our showrooms are large, but the little fellow manages them without breaking a sweat. It was also important to us to choose an unobtrusive system and hypoallergenic, sustainable fragrances. We settled on AROMEA very quickly. At the moment we’re being “scented” by MAGIC GARDEN, and we’re all really happy with it!
Why did you choose the fragrance “Magic Garden”? What do you like most about it, and how would you describe it?
Marth: We think this fragrance is reminiscent of spring in your own garden. My colleagues said you can recognise the jasmine and lily of the valley straight away. But I should also add that we change our fragrances regularly. So our showroom smells different throughout the year.
Sustainability naturally also carries great weight when planning your own “private SPA”. How do you take it into account in day-to-day business?
Marth: Yes, we pay a lot of attention to that. It starts with the choice of materials, and we are very careful to ensure as little waste and as few offcuts as possible and that our products come from sustainable production.
Thank you for talking to us!
Thomas Marth on the AROMEA Power in his bathroom studio.
