It all begins with an “I do!” What follows is a whole lot of preparation, decisions and wonderful moments. We’re talking about what may be the most beautiful day in a relationship: the wedding. Right now, wedding season is in full swing. And besides the perfect venue, an unforgettable menu and the right music, there’s one more big question hanging in the air for the bride: which wedding dress will it be? The shop “Brautmoden Tirol” in Mieming supplies countless answers in the form of beautiful cuts, styles and shapes. From princess dreams to figure-hugging lines, tomorrow’s bride will find her happiness in white here. And because a wedding dress isn’t just about shopping but about a wonderful experience, Dagmar Melmer and her team do everything they can to help brides find the dress of their dreams in the finest surroundings. Besides a warm welcome, good service and the odd glass of sparkling wine, the scent also makes the difference here, thanks to AROMEA Airdesign. Duygu Balci told us what awaits brides and their noses.
For many brides, the wedding is THE day of their lives. Naturally, every bride needs the right dress for it. What can brides discover at your shop?
Balci: True to our motto, “Your dream dress - our labour of love”, we welcome brides, their favourite people and anyone looking for a special dress for a festive occasion. We live and breathe dresses, and we want to share that passion with our customers. Since 2006, the team at Brautmoden Tirol in Mieming has been at your side with advice, practical help and plenty of tact. We dress happy women from head to toe.
What’s one important tip you can give brides on the way to the perfect dress?
Balci: Don’t get too fixated on one style, because it usually ends up being the dress you least expected. With our many years of experience, we advise each bride and are there to help her with advice and practical support.
What’s especially in fashion this year?
Balci: This year’s trends are very diverse and the choice is greater than ever. The focus, though, is on minimalist dresses with extravagant details, as well as classic princess wedding dresses with delicate lace appliqués.
Choosing a dress like this is often something you celebrate with your closest friends and family. How did you come up with the idea of supporting that with AROMEA scent marketing?
Balci: Memories and scents are closely linked. It’s important to us that our brides can always remember that special moment when they found their wedding dress. When brides step into our shop again, they experience a flashback. And thanks to the AROMEA Pro, the scent is well distributed throughout the room.
You also used AROMEA at the bridal fair in Innsbruck. How much attention did that attract?
Balci: We received positive feedback from a few customers.
Duygu Balci on the effect of scents in the shop
