{"id":2630,"date":"2020-02-27T09:56:17","date_gmt":"2020-02-27T08:56:17","guid":{"rendered":"https:\/\/aromea.eu\/at\/duftmarketing\/about-aromea\/why-fragrance-marketing\/"},"modified":"2020-04-28T09:54:21","modified_gmt":"2020-04-28T07:54:21","slug":"why-fragrance-marketing","status":"publish","type":"page","link":"https:\/\/aromea.eu\/at\/duftmarketing\/en\/about-aromea\/why-fragrance-marketing\/","title":{"rendered":"Why fragrance marketing?"},"content":{"rendered":"

[vc_section full_width=”stretch_row_content” content_placement=”middle” el_class=”page-head-container” css=”.vc_custom_1581344483460{margin-bottom: -25px !important;}”][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” el_class=”page-head-img”][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” el_class=”page-head” css=”.vc_custom_1539843265369{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_custom_heading text=”WHY SCENT MARKETING?” font_container=”tag:h1|text_align:center|color:%23ffffff” use_theme_fonts=”yes” el_class=”page-title”][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_basic_grid post_type=”fakten” max_items=”-1″ element_width=”12″ gap=”0″ orderby=”menu_order” order=”ASC” item=”248″ grid_id=”vc_gid:1583482036047-aa99074b-a6de-4″ el_class=”fakten-grid” exclude=”1712, 1714, 1716, 1395, 1397, 1399, 1401, 1403, 1407″][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1553500565598{padding-top: 80px !important;padding-bottom: 80px !important;}” el_id=”Fakten-Slide-Grid”][vc_row][vc_column css=”.vc_custom_1553241217502{padding-top: 56px !important;}” offset=”vc_col-lg-12 vc_col-md-8 vc_hidden-md vc_hidden-sm”][vc_basic_grid post_type=”fakten” max_items=”-1″ style=”pagination” items_per_page=”3″ orderby=”menu_order” order=”ASC” paging_design=”none” item=”292″ grid_id=”vc_gid:1583482036049-14f4a87f-9355-3″ el_class=”einsatz-slider” exclude=”408, 410, 411, 412, 1379, 1393, 1395, 1397, 1399, 1401, 1403, 1407″][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1553241208645{padding-top: 56px !important;}” offset=”vc_col-lg-12 vc_hidden-lg vc_col-md-12 vc_hidden-xs”][vc_basic_grid post_type=”fakten” max_items=”-1″ style=”pagination” items_per_page=”2″ element_width=”6″ orderby=”menu_order” order=”ASC” item=”292″ grid_id=”vc_gid:1583482036052-7ff23248-595d-6″ el_class=”einsatz-slider” exclude=”408, 410, 411, 412, 1379, 1393, 1395, 1397, 1399, 1401, 1403, 1407″][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_basic_grid post_type=”fakten” max_items=”-1″ element_width=”12″ gap=”0″ orderby=”menu_order” order=”ASC” item=”248″ grid_id=”vc_gid:1583482036053-40955086-6cbc-1″ el_class=”fakten-grid” exclude=”1712, 1714, 1716, 408, 410, 411, 412, 1379, 1393″][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1538486435187{border-top-width: 1px !important;padding-top: 211px !important;padding-bottom: 132px !important;border-top-color: #7d7d7d !important;border-top-style: solid !important;}” el_class=”facts-zitat-section”][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_custom_heading text=”‘Fragrance is everywhere. People can close their eyes to avoid pictures, they can close their ears to avoid the sound of a commercial and it is also possible not to touch certain objects, but we cannot stop smelling without stopping to breathe.'” font_container=”tag:h2|font_size:30px|text_align:center|color:%23000000|line_height:34px” use_theme_fonts=”yes” el_class=”uppercase” css=”.vc_custom_1583481927841{padding-bottom: 23px !important;}”][vc_column_text]<\/p>\n

– Diaconu, 2005 (Scource<\/a>)<\/span><\/p>\n

[\/vc_column_text][vc_custom_heading text=”‘It is not the fragrance that seduces us, but the feeling and emotions associated with the fragrance.'” font_container=”tag:h2|font_size:30px|text_align:center|color:%23000000|line_height:34px” use_theme_fonts=”yes” el_class=”uppercase” css=”.vc_custom_1583482079364{padding-top: 50px !important;padding-bottom: 23px !important;}”][vc_column_text]<\/p>\n

– Zander, 2010<\/span><\/p>\n

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‘It is not the fragrance that seduces us, but the feeling and emotions associated with the fragrance.’<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2564,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-2630","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nFacts & Figures: Fragrance solutions for all senses and areas of application<\/title>\n<meta name=\"description\" content=\"Why should we use scent marketing? 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